Developing Your PR Strategy: Identifying Significant Publics
Pioneer Strategies’ monthly e-newsletter provides business owners and other leaders with information to help them build their organization’s name. Past issues of The Pioneer Strategist are archived here.
The January 2006 issue focuses on identifying your organization’s significant publics. A portion of the article is below:
Unless you are a Public Relations practitioner, the term “publics” may be new to you. When people hear the word “public”, they typically think of the “general public.” However, Public Relations professionals recognize the fact that our world is comprised of a multitude of specialized publics. Some of these publics have a significant impact on your organization’s ability to achieve its goals, while others do not.
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