A Key to Effective Communication
“It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.”
William Bernbach, quoted in “Bill Bernbach said”, 1989.
From The Pioneer Strategist: PR Tool – The Press Release
In recent issues of The Pioneer Strategist we have discussed various aspects of developing a Public Relations strategy for your organization. Last month, we began exploring the process of choosing which communication tools to employ. This issue focuses on a common PR tool: the press release.
A Common Misconception
As stated in last month’s newsletter, many hold the mistaken view that Public Relations is a one-dimensional discipline centered solely around an effort to gain “free” publicity by distributing press releases. This view of Public Relations is both narrow and inaccurate. While the press release is certainly a common PR tool, the most effective PR campaigns utilize a variety of tools that work together to achieve your objectives. With that being said, let’s talk a bit more about press releases.
Leadership Food for Thought
“It’s easier to go down a hill than up it but the view is much better at the top.”
Henry Ward Beecher
“Don’t believe your own publicity. You can’t; you’ll start thinking that you’re better than you are.”
Leif Garrett
Straight Talk on a Tough Subject for Job Seekers – Resume Fraud
The following article was written by my good friend John O’Connor, president of Raleigh-based Career Pro, Inc. It is an appropriate follow-up to my previous entry, Lessons from the resignation of Radio Shack’s CEO.
Straight Talk on a Tough Subject for Job Seekers – Resume Fraud
by John O’Connor
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