Thoughts from Raleigh PR Society's Media Panel
One of the hats I wear is that of Vice President of the Raleigh Public Relations Society. Tuesday’s RPRS meeting featured a Media Panel comprised of Sharon Delaney, news anchor at NBC17 in Raleigh; Rob Christensen, top political reporter at The News & Observer; and Rick Smith, managing editor of WRAL LocalTechWire. The panel offered a number of tips and pointers for Public Relations practitioners to increase the effectiveness of their media relations efforts.
Rick included an excellent article on the panel in today’s WRAL LocalTechWire First Edition e-mail update. That article is here: Media Relations: Too Many Times Companies, Agencies Bungle Chances To Get Out Their News.
PR Battle: Two Raleigh Development Centers Vie For 'Midtown' Title
In most cases, one of the key objectives of an organization’s Public Relations program is to define that organization in the eyes of key target groups. What will be your brand identity? What will key audiences think of when they hear your organization’s name?
An article on WRAL.com describes an interesting Public Relations battle between two Raleigh developers, each of which seeks to define its primary development as “Midtown.” An expert quoted in the article argues that Raleigh is big enough to have more than one “Midtown.” While that may be the case, this situation nonetheless sets up an interesting PR battle between two competing organizations, each of which is attempting to capture the same brand identity. It will be interesting to see who wins the battle.
The difference between activity and results
“Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing.”
- Thomas Edison
WRAL: Public Opinion Figures Large In Duke Lacrosse Case
An April 20 article on WRAL.com provides excellent insight into the impact of public opinion on the Duke lacrosse case. Not only is this case is being played out in a court of law, it is being played out in the court of public opinion. Click here for the article.
Trend: Americans Using Internet to Make Major Decisions
According to an April 20 article on FOXNews.com, an increasing number of Americans are using the Internet as a key resource when they make major decisions. Businesspeople should take a moment to consider how this trend impacts their future marketing and Public Relations efforts.
FOX News launches Small Business Website
This might be of interest if you are a small business owner: Visit FOXBusiness.com’s New Small Business Page.
More on Perception: Does N.C. State really need to hire a big name coach?
My April 7th post, entitled The PR Battle Herb Sendek Couldn’t Win, discussed the role perception played in Herb Sendek’s eventual decision to leave N.C. State and accept the head coaching job at Arizona State. Now, perception is playing a role in the Wolfpack’s search for a new coach.
N.C. State has pursued two big-name coaches, Rick Barnes (Texas) and John Calipari (Memphis), in the days since Sendek’s resignation. Both have rejected the Wolfpack’s offers, instead choosing to remain at their respective institutions.
Yesterday's "Immigrant Rights" Rallies: Effective PR from a Staged Event
First, let me state that this article is in no way a statement of support for the agenda advocated in the April 10 “immigrant rights” rallies, nor is it a statement of opposition to that agenda. Regardless of one’s feelings regarding the debate over how to best deal with the millions of people who are in this country illegally, you have to tip your hat to the Public Relations effort invested in yesterday’s “immigrant rights” rallies. This article simply offers an analysis of the PR strategy behind those rallies.
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