Interesting Article: Beauty And The Beholder – Why Pretty Faces Don't Always Help Sales
This is an interesting read (from Medical News Today):
Beauty And The Beholder: Why Pretty Faces Don’t Always Help Sales
Beautiful young models are used to sell everything from computer processors to motor oil. But is it really effective to use a pretty face to market something that has nothing to do with physical attractiveness? New research from the June issue of the Journal of Consumer Research argues that an attractive model can actually negatively influence product perception if the model is irrelevant to the quality of the product and the consumer had a very high interest in the product to begin with.
A potential result of poor planning…
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