Strategic Guru's Carolyn Rhinebarger: How to Identify Your Target Market
CarolinaNewsWire has published an article by Carolyn Rhinebarger of Strategic Guru entitled “How to Identify Your Target Market.” In her article, Carolyn says “A little market research is like testing the bath water before climbing in the tub. If you can determine which groups are most predisposed to purchase from you and why, you avoid wasting time and money.”
Article: A cruel twist of fate – Perception of players determined by draft position
Another interesting article on perception (from the world of sports):
SI.com – June 23, 2006
Shane Battier is one lucky guy. He is smart, leans toward handsome and is very good at his job, which pays millions of dollars per year. He’s got a degree from Duke University, and he has a great family who supported him every step of the way in his charmed life.
But the best thing that ever happened to him was that he wasn’t chosen with the first pick in the 2001 NBA Draft.
Click here for the rest of the article
Article: Using Newsletters as Part of Your Public Relations Program
From Rocklin and Roseville Today (June 19, 2006):
by Marie Taylor
Newsletters are a great tool in any PR kit because you have complete control over the design, content and delivery of your information. The biggest danger is the ‘who cares’ syndrome. In other words, it’s like being given a microphone and being told you can talk about anything you want for as long as you want. But that doesn’t mean your audience is going to listen or care!
Click here for the rest of the article
Study Ranks Cause-Related Public Relations Highest among Distributed Releases
Article: Police on bikes good thing for public relations
Police on bikes good thing for public relations
AberdeenNews.com — Aberdeen, SD
Putting police on pedals was a stroke of genius for the Aberdeen Police Department. Taking cops out of patrol cars really brings them down to earth and makes them much more “user friendly.” In days of old, policemen were, more often than not, considered heroes by children and adults alike. These days policemen are sometimes seen as more of a threat. People fear being ticketed for speeding, not wearing seat belts, or even worse.
Click here for the rest of the article
Interesting article on perception (from the world of sports)
Cards Insider: Duncan battles nepotism perception
St. Louis Post-Dispatch – June 25, 2006
DETROIT — Chris Duncan probably will start in Memphis’ outfield Sunday. A week ago, he was in the Cardinals’ clubhouse as they concluded a three-game series against Colorado, and Wednesday he endured an 0-for-four night against the Chicago White Sox.
Duncan, who was demoted Thursday to Class AAA Memphis for the third time this season, had no questions.
Click here for the rest of the article
Excellent article analyzes the pros & cons of investing in recognizable corporate icons
Business reporter David Ranii of The News & Observer has written an excellent article analyzing the pros and cons of using celebrities or other recognizable corporate icons in advertising campaigns. This is a good read:
Ad campaign shows the pitfalls of investing in corporate icons
Credit Alltel with piggybacking on the megabucks its competitors spend on ads.
The wireless carrier’s latest TV commercials feature look-alikes of the actors who are the public faces of its rivals — Verizon’s “Can you hear-me-now?” guy is one of them.
Great quote on being a problem-solver
“The test of a successful person is not an ability to eliminate all problems before they arise, but to meet and work out difficulties when they do arise.”
- David J. Schwartz
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