A PR Blunder in Raleigh?
Raleigh’s “new-and-improved” Fayetteville Street opened with a great deal of fanfare on Saturday. I was among the thousands who crowded the newly renovated and opened street — formerly a pedestrian mall — for Saturday night’s festivities. There was clearly a great deal of energy and, I dare say, excitement surrounding the street’s opening. The City of Raleigh and other key stakeholders invested a great deal of time, energy and resources into making the grand re-opening, which is part of a long-term drive to revitalize Raleigh’s city core, a success. The re-opening celebration, dubbed “Raleigh Wide Open”, attracted an energetic crowd estimated at more than 25,000.
Rudy Giuliani on Communication
I am currently reading an excellent book, Leadership, by former New York City Mayor Rudy Giuliani. In his book, Giuliani talks a great deal about communication. Here are two noteworthy tidbits from Leadership:
1. Tailor the Message to the Listener: “The point is not to alter your message depending on the audience, but to present it so that it can be understood by whomever you’re addressing. The goal should be to ensure your message gets through loud and clear to as many people as possible.” (p. 203)
Web Site Promotion Tip #1: Content is King
Bob Liddle, president of Raleigh-based Dockside Marketing, has written several articles on Search Engine Optimization.
In a recent article entitled Web Site Promotion Tip #1: Content is King, Liddle underscored the importance of top-quality content, saying “Content is even more important in winning visitors than search engine placements.”
Discipline: One of the keys to an effective PR program
Discipline is one of the keys to an effective, focused, long-term Public Relations program.
“Discipline is the soul of an army. It makes small numbers formidable; procures success to the weak, and esteem to all.”
- George Washington
Survey rates consumer perceptions of customer service
A company called Corporate Research International recently conducted a study of consumer perceptions of customer service.
Their press release underscores the power of perception, saying, “If a company believes it’s doing a great job on service but the perception in the marketplace indicates differently, that organization needs to take a serious look at its program.”
PR Tool: An Effective Newsletter Can Strengthen Your Credibility
PR Tool: An Effective Newsletter Can Strengthen Your Credibility
by Frank Williams, President
Published in the July 2006 Issue of The Pioneer Strategist
When used properly, a newsletter can be a valuable addition to your Public Relations toolbox. A sharp, professional newsletter can be used to demonstrate your expertise to clients, potential clients and opinion leaders, therefore strengthening your organization’s credibility among those key groups.
Things to consider as you develop or review your company’s newsletter strategy:
- Method: Will you distribute an electronic newsletter, a printed newsletter, or both? Which strategy enables you to effectively and efficiently reach your key audiences on a consistent basis?
An interesting article about Perception Management & the Iraq war
Perception Management
A quote from the article: “The Department of Defense is conscious that there is an increasingly widespread public perception that the U.S. military is becoming brutalized by the campaign in Iraq.”
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