The importance of precise communication
“Precision of communication is important, more important than ever, in our era of hair trigger balances, when a false or misunderstood word may create as much disaster as a sudden thoughtless act.”
— James Thurber
New Wal-Mart ads designed to shape (or reshape) public perception
An article in today’s issue of The News & Observer reports that Wal-Mart has launched two television ads that, “in unusually detailed terms, trumpet its health care plans, charitable contributions and positive effect on the American economy.” The article begins by stating that “Wal-Mart, under attack now from unions and prominent Democrats, on Monday introduced a marketing campaign that closely resembles the television advertisements used by political candidates.”
When bad news hits your business
This entry was sparked by my experience following a lunch meeting today in downtown Raleigh; I will return to the details of that experience later in this post.
Those of you who live in or near Raleigh have heard the news about Cynthia Moreland, a Wendell woman who disappeared early Tuesday morning. Before I continue with this post, I hope everyone who reads it will keep Ms. Moreland’s family in your prayers; it is my prayer that she returns home safely.
Of Terminix & Bugs…
The following is a press release from the N.C. Museum of Natural Sciences. It appears that Terminix, of all organizations, is sponsoring the museum’s “Bugfest”. In my view, that’s more than a bit ironic — the idea of bug-killers sponsoring an event dedicated to bugs. When you think about it, this is also a very shrewd sponsorship in that it is unique and memorable.
Bigger, LOUDER buzz surrounds 10th annual BugFest
New fall date, new attractions, new stage, more fun!
FOR IMMEDIATE RELEASE – July 20, 2006
Contact: Emelia.Cowans@ncmail.net; 919.733.7450, ext. 305
Municipality faces challenges of managing perception
An editorial in the Port Huron Times-Herald highlights the challenges the city of Port Huron, MI faces in managing perception.
The editorial encourages city leaders to address the potential appearance of a conflict of interest. In a nutshell, the city promoted one of its staffers to a higher-level management position. The catch: the person being promoted happens to be married to the city’s personnel director. The article points out that the promotion falls within the boundaries of the law and was likely made for the right reasons. Nonetheless, it underscores the importance of addressing the potential appearance of impropriety, even if none actually exists.
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