Business Wire to Commemorate 100th Anniversary of Public Relations Industry
NEW YORK–(BUSINESS WIRE)–Sept. 18, 2006–Business Wire will commemorate the 100th anniversary of the public relations industry with conferences, open houses and seminars in each of its domestic offices.
“2006 marks the 100th anniversary of Ivy Lee’s first press release, which for all intents and purposes was the birth of the public relations industry,” said Michael Lissauer, executive vice president marketing and business strategy for Business Wire. “As the press release celebrates its centennial, the public relations industry is experiencing a major resurgence as corporate decision-makers gain a new appreciation for its proven effectiveness and cost-efficiency.”
Article: Marketing products directly to the decision makers
This article from MSNBC.com details how Anthony Sanzo, president and CEO of Tele-Tracking Technologies Inc., refocused his company’s marketing efforts to ensure that he was communicating the right message to the right people. According to the article, Sanzo identified the people he needed to reach within his target companies and rebranded his company’s products “to focus on the latest industry buzzwords and to focus on product development that centered on creating solutions for the issues at the top of hospital executives’ minds.”
Click here for the article
Excellent article on the changing world of marketing & advertising
This is an excellent article on trends in the ever-changing trends in the world of marketing & advertising:
Advertising’s new idea: Don’t push the product, pull the consumer
How NOT to do business…
Talk about bad press:
Police: Car Dealer Attacks Customer With Machete
Opinion Leaders
by Frank Williams – from the September issue of The Pioneer Strategist.
In layman’s terms, an opinion leader is someone who is respected by and influences the opinions of others.
If you have ever been a member or leader in a volunteer organization, you have likely seen the concept of opinion leadership in action. Someone presents an idea to the group, and a significant portion of the membership looks to a few individuals — or perhaps only one individual — for guidance. It is interesting to note that, in many cases, opinion leaders are not the people who hold the formal positions of leadership. While opinion leaders may not hold a title, they have the respect of others in the group. It is equally important to understand that the true opinion leaders in an organization may not draw attention to themselves — the burden is on you to identify and reach out to them.
Search Marketing in Regulated Industries
From SearchEngineWatch.com:
Developing and promoting a site for a company in a highly regulated industry can be a challenge to a search marketer on many unforeseen levels. Here’s how to avoid common gotchas or even worse consequences.
A special report from the Search Engine Strategies conference, August 6-10, 2006, San Jose, California.
Involved in retail? Pharma? Gambling? Alcohol sales? Run a medical site? Offer legal advice? Chances are, you have to deal with regulations from the government, from search engines or from your own company about what you can or cannot say on your site and in your ads, or even who you may link to and vice versa.
Interesting: "Video Ads Don't Drive Clicks"
This is from Andy Beal’s blog, MarketingPilgrim.com.
American Airlines launches targeted marketing campaigns
It is common knowledge that the airline industry has had its fair share of struggles since 9/11. Based on press releases issued today, it appears that American Airlines has begun a marketing offensive to bolster its business during what has been a tough time for its industry. According to the releases, the airline has launched targeted marketing campaigns in both New York and Chicago.
As with the Cisco campaign described in my earlier post, American Airlines’ campaign demonstrates the concept of utilizing a wide range of tools in a marketing effort. According to the release, the campaigns include:
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