The Impact of Technology on the World of PR
A column in Hotel & Motel Management does an excellent job of outlining the impact of technology on the Public Relations profession. Here are a few key tidbits from the article:
- As the delivery of information moves as quickly as a laser shot, PR has had to step up to the plate and match this speedy delivery.
- Company Web sites have become a primary source for journalists as they conduct research. For that reason, Public Relations practitioners should ensure that clients’ online press rooms are up to date.
- Journalists often peruse blogs for story ideas.
A Tale of Accidental Web Traffic
I thought this story from FOXNews.com was interesting:
Tube Machine Maker’s ‘UTube’ Site Overwhelmed by Confused Demand
TOLEDO, Ohio — YouTube’s enormous popularity has created a big headache for another “utube” — a company that sells used machines that make tubes.
Universal Tube & Rollform Equipment Corp.’s Web site, utube.com, was inaccessible for most of the week, overwhelmed by millions of people looking for the popular online video site. The confusion took off a couple of months ago, said Ralph Girkins, Universal Tube’s president.
CEOs Stressing Better Marketing to Consumers
This article from The Courier News discusses research which reveals that CEOs are placing an increased emphasis on marketing and communication.
A few nuggets from the article:
- Eighty-six percent of CEOs and chief marketing officers feel that marketing and communications has become an increasingly important factor in business success. As a result, nearly the same percentage said that their companies are changing their marketing and communication practices.
- Eight out of 10 said there’s a tighter collaboration between product development and marketing, while almost three-fourths reported that marketing is more involved in research and development.
City Battling Perception of Downtown Problems
This October 7 article from The Journal News outlines the challenges one community faces in terms of battling perceptions.
Tidbits from the article:
- police and city officials are battling a growing perception that the business district is becoming a dangerous place to be.
- “…it’s extremely important for any city to project an image of safety. What’s mind boggling is how a few incidents can create a perception of danger when that’s not the reality at all.”
- Paul Wood, the city’s chief executive officer
CNN Turns to Event Marketing to Strut Its Brand
An October 5 article in The New York Times outlines CNN’s use of event marketing to build its brand. Tidbits from the article include:
- The new CNN Events division, under the auspices of the advertising sales department, will put on panels, conferences and meetings on newsmaking and newsworthy subjects. Although the events will not be televised on CNN, the network’s reporters and anchors will serve as speakers and moderators.
- The start-up of CNN Events is indicative of the growing popularity of experiential marketing, giving brands tangible form to help them forge closer, more emotional ties with consumers.
Article Highlights Growth of Public Relations Industry
An article in today’s issue of The News & Observer spotlights the Public Relations industry’s recent growth. Here are a few snippets from the article, which was written by business reporter David Ranii:
- Last year, nationwide spending on public relations rose 12.5 percent to $3.35 billion.
- Public relations firms have seen companies shift their marketing dollars out of advertising, simply because the fragmentation of mass media has made it harder to figure out where to effectively place ads.
- “Public relations can be more effective [than advertising] at building trust,” UNC Public Relations instructor Larry Lamb said, because consumers are more likely to believe editorial content.
How Perception Impacts Sales (and Your Bottom Line)
This is an interesting article that makes a lot of very valid points:
The Success Perception
Dale King
October 2, 2006
Are you tired of tire kickers and procrastinators?
Would you like a way to get your prospects to take immediate action?
Then you MUST create a sense of urgency that MAKES your prospects DESIRE what you have NOW!
In my opinion, the best way to get people to take immediate action is for them to perceive your product or service as being in demand or in limited supply.
People ALWAYS want what is “HOT” right now. It’s a psychological fact.
-
-
Recent Posts
- Sharpening the Saw
- Pioneer Strategies celebrates nine years in business
- Follow-up: Public Relations Lessons from the LeBron James Media Spectacle
- Pioneer Strategies’ president addresses South Brunswick Islands Rotary Club, discusses Social Media 101
- A GEICO commercial that is both irritating and amusing
-
Archives