Great Quote on Problem Solving
“The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year.”
- John Foster Dulles, former Secretary of State
Article: Heller says business strategy must link sales and marketing
According to CreativeMatch, renowned business author Robert Heller says battling between sales and marketing reflects a grave failure in business strategy. Highlights include:
- “Unless you have somebody making the crucial decision to purchase from you, then you can forget about a successful business strategy because there won’t be any profit, only expense.” Given this, it is ironic, says Heller, that the vital process of sales has long been ranked behind the younger business discipline of marketing.
- He [Heller] concludes: “Sales and marketing pull together in a successful business strategy. Otherwise, the bottom line is destroyed by the errors at the top.”
Article: Technology Feeds Marketing Success
This article was posted on MarketingShift.com on Nov. 22. Some highlights include:
“In marketing, the Internet can be a great equalizer. Getting the word out using technology can to a degree offset your competition’s much larger budgets.”
Our view: the Internet can indeed be a great equalizer for small businesses with limited marketing budgets. The key, as always, lies in having a clear strategy. What do you want your Web site to accomplish? If you publish a blog, what do you want it to achieve? If you publish an electronic newsletter, what is its primary purpose? If you begin with a clear strategy, you increase your chances of getting it right the first time and decrease the risk of wasting valuable time and money on ill-advised tactics.
Column: Marketing strategy trumps advertising alone
This column, written by David Yeghiaian and published in the Green Bay Press Gazette on Nov. 22, reinforces our belief that effective marketing and public relations is necessarily preceded by a well thought out strategy.
Tidbits from Yeghiain’s column include:
- A marketing plan is a comprehensive view of all your marketing efforts.
- A marketing plan allows business leaders to align products/services with advertising dollars, resulting in impactful marketing tactics to reach the right audiences.
- Without a plan, delivering your organization’s brand message involves expensive guesswork.
Article: Yahoo, 170 papers join forces to offer online advertising network
From Newspapers & Technology (Nov. 20, 2006):
Seven major newspaper companies, consisting of more than 170 newspapers, teamed up with Yahoo Inc. to form an online network offering search, graphical and classified advertising features to readers.
The first phase of the partnership, to roll out next spring, will provide advertisers who list jobs in any of the consortium’s newspapers the ability to post their jobs on Yahoo HotJobs and throughout the Yahoo network.
In addition, all of the newspapers’ online career sections will be powered by Yahoo HotJobs and co-branded between Yahoo and the local newspaper.
Top 100 Global Marketers Spend $98.27 Billion
According to a November 19 article on AdAge.com, the world’s Top 100 marketers generated a collective $98.27 billion in global media in 2005, capturing a quarter of the world’s media pie as the group’s expenditures hit a modest 4.5% growth.
Edison on Failure & Success
“Many of life’s failures are people who didn’t realize how close they were to success when they gave up.”
-Thomas Edison
Survey reveals 'global reach' of online marketing
Online marketing can help businesses massively expand their customer base and total exposure, according to a new study from comScore Networks.
The consultancy found that the majority (56 per cent) of the top 25 US websites actually attracted more attention from abroad than from domestic consumers.
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