Attorney: Employers May Need Blogging Policies
This interesting article from CarolinaNewsWire outlines some of the potential pitfalls and legal land mines associated with employees’ blogging activities. It is worth a read.
Excellent Article: Defining Your Company; It's All About the 'B' Word–as in 'Brand'
Keith Cassell, who is founder and president of Durham-based Cassell Design Group, has written an excellent article entitled Defining Your Company: It’s All About the ‘B’ Word–as in ‘Brand’. The article was published on WRAL Local Tech Wire.
Some tidbits from the article:
- Too often people hear the word “branding” and immediately think about a company’s logo or the corporate identity pieces. As a designer, I can understand and relate to that. But it’s a small piece of a much larger puzzle.
Palm Launching Worldwide Integrated Marketing Campaign
According to this online news item, Palm is launching a worldwide campaign to promote its Treo Smartphones. The article describes the campaign as “a fully integrated media mix consisting of print, online, mobile, and viral-marketing components.” This campaign reinforces the idea that successful marketing and public relations campaigns rarely rely on one communication tool. Instead, they rely on a mix of marketing and public relations weapons.
How We Often Make Hiring Decisions…
From “In The Bleachers“:
CEO of Constant Contact Discusses Holiday Email Marketing
Gail Goodman is CEO of Constant Contact, a web-based e-mail marketing service for small businesses. In a Dec. 1 article published on Entrepreneur Magazine’s Web site, she discusses ways businesses can incorporate e-mail marketing into an effective holiday marketing campaign.
Goodman says: “Sending holiday e-mail campaigns is an excellent way for you to stay connected with your customers, clients, investors and anyone else on your list.”
Click here for the full article
A Student Journalist's Perspective on "No Comment"
Published in The Baylor Lariat (Nov. 29, 2006)
No comment makes for poor public relations, group image
Nov. 30, 2006
By LAURA KLINGSPORN
“I would really prefer not to talk about that.” Click.
I hear this a lot where I work. As a Lariat reporter, my job is to call people involved in something newsworthy and get them to talk to me about it.
As the greek life beat reporter, I can’t rely on press releases and event promoters to get my job done.
Fraternity guys are notoriously skittish when it comes to talking to the press.
Interesting Column on Small Businesses & Charitable Work
This column describes the efforts of several small businesses that seek to kill two birds with one stone: building their business while doing good works. These businesses incorporate a significant amount of charitable work into their marketing and public relations efforts.
As the column points out, businesses that involve themselves in charitable activities often reap a number of benefits from their good works, including increased name recognition and brand awareness and valuable networking opportunities.
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