Article Outlines Impact of Perception on U.S. Automakers
This article from BusinessWeek describes the impact of perception on America’s Big Three Automakers.
The article’s subtitle reads as follows: “Starting in the late 1970s, baby boomers began seeing American cars as inferior to Japanese. The Big Three haven’t done much to fix that handicap.”
This subtitle sums it up. Many people view Japanese cars as being more reliable, higher quality products than those made by American companies. Whether or not this perception is accurate is an entirely different debate; the bottom line is that this perception has an impact on American automakers.
This is an interesting read.
Forbes Article: The Law Of Perception
This article on the Forbes Web site discusses what the author calls The Law of Perception. Here are a few tidbits from the article:
- Marketing is a battle of perceptions.
- Still, many people think marketing is a battle of products. In the long run, they figure, the best product will win. Marketing people are preoccupied with doing research and “getting the facts.” They analyze the situation to make sure that truth is on their side. Then they sail confidently into the marketing arena, secure in the knowledge that they have the best product and ultimately the best product will win.
Talk About Bad Press…
This is the kind of publicity no one wants: MySpace Hit With Online Predator Suits.
Consider the following comments from an attorney representing the plaintiffs:
“In our view, MySpace waited entirely too long to attempt to institute meaningful security measures that effectively increase the safety of their underage users,” said Jason A. Itkin, an Arnold & Itkin lawyer.
The families are seeking monetary damages “in the millions of dollars,” Itkin said.
“Hopefully these lawsuits can spur MySpace into action and prevent this from happening to another child somewhere,” he said.
PR Tool: Articles, Books & Reports
by Frank Williams, President
Public Relations is about building credibility for you and your organization. Credibility is rooted in trust and perception. In order to have credibility, people have to feel that they can trust you and that you are good at what you do.
AT&T absorbing Cingular Wireless Brand
This press release provides an interesting overview of AT&T’s plan to absorb the Cingular Wireless brand. AT&T will also be absorbing the BellSouth brand.
Here are some quotes and other tidbits from the release:
“Around the world, our customers recognize the AT&T brand for meaningful innovation, a commitment to customer service, high quality and exceptional reliability,” said Edward E. Whitacre Jr., chairman and CEO of AT&T. “AT&T, BellSouth and Cingular are now one company, and going to market with our services under one brand is the right thing to do.”
Article: Killing The Viral Marketing Buzz
This interesting item touches on recent discussions regarding whether or not viral marketing should be regulated.
It Pays To Be Honest
This article outlines how marketing techniques that were viewed as deceptive ended up costing two companies a combined $14.5 million.
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