Pioneering Quotes
As those of you who know me will attest, I am a big fan of leadership and motivational quotes. Consequently, I’ve just set up a new e-zine called “Pioneering Quotes.” If you join this list, you will receive leadership or motivational quotes via e-mail two or three times each week. Click here if you would like to subscribe.
Frank Williams
Article: Perception is a Critical Factor in Cities' Efforts to Attract New Businesses
Public Relations is all about influencing perception. It is about managing your organization’s reputation and ensuring that key people and groups hold an accurate, favorable view of you. With that in mind, I thought this article from ExpansionManagement.com might interest you: 2007 AMERICA’S 50 HOTTEST CITIES: Perception Is a Critical Factor in Attracting Expanding Companies.
A few key points from the article:
- Companies that are contemplating an expansion or relocation of their manufacturing facility, headquarters or back office operations have a certain set of criteria they use to make the most informed decision possible.
Forbes: Raleigh-Cary is Nation's Hottest Area for Jobs
From WRAL.com:
Raleigh-Cary is the hottest metropolitan area for jobs in the United States, says Forbes magazine in its annual survey of the top 100 cities.
Raleigh-Cary vaulted to first from seventh in the 2006 list, which was announced on Friday.
The area scored best in job growth rank, 10th, and income growth rank, 12th, in five separate statistical surveys that made up the survey.
more…
Insight from an Editor: Let's Talk Public Relations 101
Today, I stumbled across an interesting article by Jim Elsener. Elsener is publisher of The Business Ledger, a business newspaper in the suburban Chicago area. He discusses some of the ins and outs of dealing with the media from an editor’s perspective. Elsener’s article contains some solid advice and is a worthwhile read.
Humorous Valentine's Day Marketing E-Mail
Last Thursday I received a rather amusing Valentine’s Day marketing e-mail from Jumpin’ Jonny’s Steaks & Subs (as an aside, if you enjoy a good Philly Cheese Steak sandwich, you should definitely try Jumpin’ Jonny’s). The e-mail had this to say:
THIS Valentine’s Day – don’t make the same mistakes everyone else does – last minute chocolates, diamonds, flowers – Remember the famous saying:
NOTHING SAYS – I LOVE YOU –
LIKE A PHILLY CHEESE STEAK !!!
Okay – so we made it up! 
The Power of Perspective & Perception
From the Shoe comic strip:
Article: Perception vs. Reality: a Louisiana dilemma
A Feb. 9 article in the Houston Chronicle demonstrates the power of perception and its impact on the economy in parts of Katrina-ravaged Louisiana.
A few tidbits from the article:
- Perception vs. reality. That’s a dilemma throughout much of Louisiana.
- During 2005, tourism generated $8 billion in revenue in Louisiana. If not for Katrina, that figure likely would have exceeded $10 billion. By contrast, tourism revenue for 2006 was closer to $5.2 billion.
- State officials are concerned that scenes of devastation and sadness repeatedly flashed on television screens have a lingering effect in scaring people away even from attractions that have recovered or were never seriously damaged by Katrina or Hurricane Rita.
Article: Learning ABCs of advertising
This article provides an interesting look at the challenges small businesses face when they begin a new advertising program.
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