The Unfortunate Way Many Businesses Approach their PR Program
Article: Have You Been Tricked by Viral Marketing? Join the Crowd
This is an interesting article on the viral marketing phenomenon.
Here are some tidbits from the article:
- “Viral marketing certainly comes with all sorts of malevolent connotations attached. Just the term “viral” in and of itself often conjures up images of catastrophe: crashing computers, avian flu epidemics, or maybe that disease-ridden monkey from Outbreak. But in reality, the world “viral” is often used to refer to any self-replicating phenomenon, biological, technological or otherwise. In the case of marketing, it refers to any kind of promotional campaign that relies on consumer endorsement to gain momentum and exposure.”
ICANN Reviews Domain Name Sellers
Given the importance of a consistent Web presence in today’s marketplace, this article is of interest. It is important to make sure your domain names are reserved through a stable registrar.
Handling Blog Attacks
This article illustrates the potential negative impact of blogs and other consumer-generated media. The article, entitled “Businesses Concerned Over Nasty Blogs,” indicates that some businesses in Washington state are concerned that bloggers are tarnishing their reputations by spreading “vicious rumors or flat out lies.” The article also provides some tips for how to handle such a situation.
You may also want to check out the Online Reputation Monitoring Guide published by Search Engine Marketing expert Andy Beal.
"Visit Britain" ad campaign seeks to counter negative perception
If you don’t think perception matters, consider the fact that Visit Britain is launching an advertising campaign to counter the perception that Britain is an “unwelcoming” country. Read more here…
Which Marketing Discipline Will Own Consumer-Generated Media?
This is an interesting read from a blog called Online Spin, authored by Max Kalehoff:
Blogs, boards, buzz and, well, more buzz! Since my job is at the center of measuring all this stuff, I get to hear how a lot of marketers and agencies are aligning around this emerging area we call consumer-generated media (CGM). And that begs the question: Who will own this space? more…
Article: Procter & Gamble Takes Marketing into a New Era
This article from U.S. News & World Report (3/23/07) is an interesting read. The article describes Procter & Gamble’s efforts to utilize unconventional marketing techniques to sell products like… well…toilet paper.
The article says: “In an effort to reach customers who increasingly ignore television commercials and browse YouTube, P&G has been testing out new marketing moves at a frenzied pace over the past two years.”
It is interesting to see a well-funded major corporation like P&G utilizing what amount to guerrilla marketing tactics. I believe this demonstrates the increasing complexity of doing business in today’s information-saturated marketplace.
Article: Smart People in Advertising – Please Step Forward
This is an interesting read about some of the not-so-good ads to which we’ve all been subjected in recent weeks.
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