A Media Relations Lesson from the Other Side of the Table
Over the years I’ve worked with a number of clients on media relations projects and activities. I’ve even taught a few seminars on the topic.
In recent weeks, I have had the opportunity to expand my horizons when it comes to media relations by sitting in the editor’s chair. I have recently become involved with an online community news outlet and have experienced (to a small degree) the challenges editors and reporters face every day. This experience has given me a new perspective.
Article: The Communications Cycle
This article by Rachel Meranus offers some excellent insight for business owners who want to get the most out of their PR program.
A few highlights:
- A good public relations strategy allows an organization to communicate effectively with its target audience.
Our view: a well-thought-out strategy is absolutely necessary. In our view, strategy is the true foundation of an effective public relations campaign.
- To achieve optimum value, business owners need a process for executing that strategy as effectively and efficiently as possible.
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