FEMA's Fake Press Conference: Biggest Bonehead PR Move of 2007
In what has to be the single dumbest PR move of 2007 (that I know of, anyway), the Federal Emergency Management Agency (FEMA) staged a fake press conference last week. The topic: the agency’s response to the wildfires in Southern California.
The Associated Press’ account of the fake press conference had this to say:
The agency – much maligned for its sluggish response to Hurricane Katrina over two years ago – arranged to have FEMA employees play the part of reporters at the event Tuesday and question Vice Adm. Harvey E. Johnson, the deputy director.
Developing a PR Mindset for Your Business – Introduction
From the October 2007 edition of The Pioneer Strategist.
The previous two issues of this newsletter have discussed what I believe to be the TRUE foundation of public relations: strategy. If your public relations efforts are to be effective over the long haul, they cannot be a mere afterthought — they must be an integral part of your overall business strategy. This requires a strategic, long-term PR mindset.
The New Rules of Internet Marketing
From MarketingProfs.com: Understanding how the Internet changes the rules of marketing is a huge challenge for CEOs: Which practices are obsolete? What new opportunities should be pursued? How do we define success in this new scenario?
Internet marketing is very different—and if you’re not knowledgeable, you can allocate budget improperly or direct your efforts toward an area that won’t provide ROI. more…
Article: Publicity and Public Relations for Your Small Business: A Do-It-Yourself Guide to Getting it Free
Today I stumbled upon an article written entitled “Publicity and Public Relations for Your Small Business: A Do-It-Yourself Guide to Getting it Free.” Below are a few items from the article, along with my thoughts on those items.
From the article: The author says it’s quite easy for small business owners to start up a Public Relations campaign at little or no cost. Although many top marketing and advertising agencies want you to believe you have to pay for publicity, “It’s just not true!” says Schulz, “Why pay for media exposure when you can get press for free?”
Social Marketing Do's And Don'ts
This article from Adweek is a bit long, but worth reading.
Small Business Marketing – How Big is Your Pond?
This article is worth reading. A few key points from the article include:
- It is not the size of the frog that matters but the size of the pond.
- The goal of niche marketing is to pick a pond small enough to dominate and large enough to be profitable.
- When you dominate a niche, you are the recognized expert and authority in your field; you’re the go-to person when someone has a particular need.
- Niche marketing has three major advantages: less competition, higher profits and easier marketing.
Excellent Wall Street Journal Article on Public Relations
Got a Great Business? Spread the Word.
By KELLY K. SPORS
With all the demands of running a business, it’s not uncommon for business owners to ignore a potentially lucrative tool: public relations.
Unlike advertising, where you pay for exposure, public relations means raising your profile more organically through interviews with news organizations, speaking engagements and building an online reputation.
There can be an array of benefits: Good publicity adds credibility and exposure to your business and can even lead to direct sales by helping potential customers know you exist. more…
The Fundamentals of Search Engine Optimization (SEO) for Public Relations (SEO for PR)
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