Downtown Smithfield Makes YouTube Its Ad Outlet
This article from WRAL.com describes how the Downtown Smithfield Development Corporation is using YouTube to promote downtown Smithfield, N.C. This is an excellent example of a creative way to use social marketing media for marketing and public relations purposes.
More on downtown Indianapolis' battle with perception
A few days ago I posted this entry: Downtown Indianapolis: The Power of Perception.
Today, I found another news article on the same topic: Perception of Unsafe Downtown Defies Facts.
Two tidbits from the article:
- The perception doesn’t match the reality. “In terms of real crime where we start looking at robbery, rape, murder, violent crimes (there are) very few in the downtown district,” said IMPD Officer Paul Thompson.
- So why then is the perception of downtown dropping? Researchers point to some high profile cases in the news. Researches say it only takes a few of these cases to turn peoples perception.
Downtown Indianapolis: The Power of Perception
This article illustrates the power — and importance — of perception:
- Only 33% of respondents in a university-sponsored survey say they feel safe in downtown Indianapolis at night.
- The article quotes Indianapolis Metro police Sgt. Paul Thompson as saying, “I don’t know what group of people they surveyed, but I can say this — statistically, crime is very low in the downtown area.”
More on the "Hacks vs. Flacks War"
On Monday I wrote this blog entry: New York Times Article: Things Turn Ugly in the ‘Hacks vs. Flacks” War.
Today, I stumbled across this related (and quite interesting) piece: Chris Anderson vs. Public Relations Spam. It’s worth a read.
New York Times Article: Things Turn Ugly in the 'Hacks vs. Flacks' War
This is an interesting article from the New York Times: Things Turn Ugly in the ‘Hacks vs. Flacks’ War.
Here’s an overview:
- Chris Anderson, the executive editor of Wired magazine, chided “lazy flacks” who deluge him with news releases “because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.”
- Anderson then posted the addresses of 329 unsolicited e-mail messages he had received on his blog, telling the senders that he had permanently blocked them. The list included some major PR firms.
The Case for Case Studies
This article from Entrepreneur.com makes a case for case studies, contending that using a third party to illustrate your point can bring you the kind of publicity you want.
The article says: Each time one of your customers benefits from your product or service, you have the potential for a case study. A case study makes your business into a personal story, a living example of what your company can do to help others.
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