Blogging: A Low-Cost, High Return Marketing Tool
From the New York Times: TO its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. That tool is blogging, though small businesses with blogs are still a distinct minority. A recent American Express survey found that only 5 percent of businesses with fewer than 100 employees have blogs. Other experts put the number slightly higher. more…
Sad, but not surprising
During the course of my business I deal with a number of Web developers. I recently e-mailed one of them to find out what options they offered for tracking Web traffic statistics for a site hosted on their server.
The short answer was “none.”
Here is part of the longer answer, copied verbatim from his e-mail: “You are the only person this entire calendar year who has even asked for anything to do with stats, and based on my 7 year experience with clients it is a very very low priority for anyone based on the licensing fees and effort to keep the package running correctly.”
The Best Local Ad Campaign of 2007: No Badgers
In June I posted an entry about Johnson Automotive’s “No Badgers” TV ad campaign.
In a comment on that post, a person who indicated that he has produced car dealer ads offered his view on why he thought the campaign was destined to fail. His take: “Again, you don’t see the cars Johnson Lexus is selling, instead a rodent is blabbering most of the time. When the Johnson Lexus ad campaign ends it will not have increased car sales that much. Most people will vaguely remember some badgering rodent and then press the mute button.”
Merry Christmas from Pioneer Strategies
“For to us a child is born, to us a son is given, and the government will be on his shoulders. And he will be called Wonderful Counselor, Mighty God, Everlasting Father, Prince of Peace.”
- Isaiah 9:6
Ask an Expert: Web ads are an amazing marketing tool
From USA Today (by Steve Strauss): Ask an Expert: Web ads are an amazing marketing tool
Article: Success Starts With a Good Marketing plan
This article by Dr. Maureen Stephenson was recently published in the Santa Clarita Valley Signal.
A few observations:
From the article: One of the biggest mistakes a new business entrepreneur often makes is not earmarking enough time and effort toward marketing and advertising. Notice that I didn’t say “money” because while marketing doesn’t have to cost a fortune, what is critical is that you have and implement a plan.
Our view: Planning is key. Planning empowers you to leverage your resources for maximum impact. If you are a small business that has limited resources, planning is critical.
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