Details: One Word Can Make a Big Difference
Words matter. When it comes to public relations writing, one word can make a big difference. One word can change the meaning or impact of a sentence. A poorly chosen word can undermine your message. In some situations, a poorly chosen word can have legal implications.
A story in the news today offers an interesting example. As those who follow politics know, former U.S. Senator John Edwards (D-NC) announced today that he is suspending his campaign for the Democratic nomination for president.
Notice the word “suspending.” In the minds of many of us, that would seem to be the same as withdrawing. However, his word choice has important implications.
Who owns your domain name?
Over the past couple of years I’ve assisted a number of small business and non-profit clients with their Web sites. During that time one challenge keeps popping up: many of the clients don’t know who owns their domain name.
In one instance, a non-profit client had already lost one domain name when the person who was handling their Web site left the organization. They were forced to establish a new Web site on a new domain — a challenge that obviously inhibited their online marketing efforts. This could have been averted if the domain had been registered to the organization rather than that individual.
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