Article: Tips for Marketing Your Service Business
This article by Kim Gordon from Entrepreneur.com (via MSNBC) provides a few insightful tips for marketing service businesses.
Some highlights:
- From the introduction: “The very word ’service’ implies a more personal interaction.” The introductory paragraph goes on to say that marketing campaigns for service businesses should emphasize building strong relationships with clients.
- The article says that “good relationships are built on trust,” adding that you should let your customers get to know you.
Trends in the newspaper industry
These two articles offer insight into trends impacting the newspaper industry:
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