Social Networking: Why You Should Be Judicious
Social networking sites like Facebook and MySpace are increasingly popular. This article from FOX News demonstrates one of many reasons why you should be judicious in using sites like Facebook: Facebook Pics Send Partier to Jail.
(judicious: using or showing judgment as to action or practical expediency)
Trends: Newspaper Industry Facing Difficulties
Those of us in the public relations profession are well advised to stay abreast of trends in the media. With that in mind, these articles related to the newspaper industry caught my attention:
Atlanta Journal-Constitution will cut staff, tighten operations (Cox News Service): “The Atlanta Journal-Constitution will cut its work force by about 8 percent, or 189 jobs, and eliminate all of its geographically targeted news sections as part of a cost-cutting plan. The moves come amid an advertising revenue slump that has ravaged the newspaper industry and has been made worse by rising costs for fuel and newsprint.”
BusinessWeek Article: Five Don'ts for Marketing in Tough Times
This article from BusinessWeek’s Web site is worth reading.
Two highlights:
“The most important thing is to keep your wits about you and not succumb to five common mistakes companies often make when times get tough.”
“If you’re smart, you’ve managed your balance sheet well and can ride out a period of slow or no growth. If not, you may have to make some cuts. Just be careful to trim fat and avoid cutting muscle as much as possible. Marketing is muscle, not fat. Be careful about cutting it.”
Article by Jay Conrad Levinson: What Marketing Is and Is Not
This is an excellent article by Jay Conrad Levinson, author of Guerrilla Marketing.
A few highlights from the article:
“Marketing is any contact that your business has with anyone who isn’t a part of your business.”
“Don’t think that because you’re advertising, you’re marketing. There are more than 200 forms of marketing. Advertising is one of them.”
“Many companies run a phonebook ad and figure that takes care of their marketing. In 5 percent of the cases, that’s the truth. In the other 95 percent, it’s a disaster of marketing ignorance.”
“Marketing is not a miracle worker.”
The Conversation of You on the Web
Last week I had the opportunity to participate in a discussion entitled The Conversation of You on the Web. The discussion, which was sponsored by the Business Alliance at the Cardinal Club in Raleigh, focused on the increasing prominence of “social media” such as LinkedIn and Facebook and the importance of your personal online presence on the Web.
During the event I distributed a one-page flier to attendees; the contents of that flier are inserted below. The information below is by no means an exhaustive list of strategies and tactics for an effective Web 2.0 presence; it is simply intended to provide a list of basic principles to consider as you get your feet wet.
Branding Yourself and Your Business on the Web
Key Principles
Quotes from Peter Drucker and Paul "Bear" Bryant
I recently finished reading Bear Bryant, CEO, written by Richard Truman, and am currently reading The Effective Executive, written by Peter Drucker. Below are two quotes I found during the course of my reading:
“Formations don’t win games, players do. You’ve got to have chicken to make chicken salad. The players’ abilities dictate what you do.”
- Coach Paul “Bear” Bryant
“Executives who do not manage themselves for effectiveness cannot possibly expect to manage their associates and subordinates.”
- Peter Drucker
I will continue to share relevant quotes from these and other books as I come across them. If you would like to receive quotes via e-mail, please click here.
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