Press Releases — More things NOT to do
On Aug. 21, I wrote a blog entry entitled “Press Releases: a few things NOT to do.” As I stated in that post, for the past year I have had the opportunity to sit on the other side of the media table, in the editor’s chair, for a community Web portal. During that time I have received press releases from a wide range of organizations. Based on my observations, here are a few more things NOT to do when writing press releases:
Knowing the Lay of the Land: Events Don't Happen in a Vacuum
Earlier this year, one of the small municipalities in the area where I grew up considered granting a developer a permit to construct a large landfill within its municipal limits. Based on my observations, the developer and some of the town’s elected leaders assumed the landfill would easily earn a majority of votes on the city council.
They could not have been more wrong.
The town in question is a small one — less than 150 people voted in the last election for mayor — and residents organized and spoke out against the proposed landfill in a big way:
Article: Why Organizational Change Fails
This article by Mark Sanborn (from Maximum Impact Leadership) is worth reading:
As the U.S. Presidential election reaches the homestretch, both candidates are calling for change. Each decries the entrenched bureaucracy in Washington and rails against politics as usual. At a time when Americans perceive their country to be on the wrong track, the message of change inspires. However, the reality of leading change from the Oval Office is another matter entirely. Preaching change is much different than practicing it.
The status quo doesn’t yield to good intentions. Change is tiring and toilsome work, requiring persistence and resourcefulness. Unfortunately, many leaders fall short in their efforts to enact change.
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