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Strategic Networking for Real Impact – Introduction
Suffice it to say that I am a true believer in networking. In our seven and a half years in business, more than 85% of Pioneer Strategies’ clients have been acquired as a direct result of networking activities, with support and assistance from our public relations efforts.
Additionally, whenever I need a product or service I reach out to the people in my network. If I do not know someone who provides that product or service, I ask those in my network for referrals.
PR in a Down Economy
As stated in this recent post, the economy is on everyone’s mind these days. Our economic situation — or, perhaps more importantly, the public’s perception of our economic situation — is having an impact on businesses of all sizes, in all industries. The continual stream of negative headlines generates fear, which in turn leads many businesses to cut back on expenditures. As businesses cut back, they pump less money into the economy. When businesses and consumers spend less, other businesses lose revenue, and the negative economic news becomes a vicious, perception-driven cycle.
Article – Naming a stadium: Frivolous, or good marketing?
From this article: “When the economy was healthy, no one batted an eye at Citigroup Inc.’s agreement to spend millions of dollars to put its name on the New York Mets’ new stadium. But in a recession that has seen the bank accept $45 billion in government bailout money, the move is viewed by some lawmakers as an example of lavish spending — akin to millions of dollars spent on corporate jets.”
Article – CEO Pay: What Role Will Perception Play?
This is an interesting article on the role perception could play in determining CEOs’ pay in the future.
Interesting Article — The First 100 Days: Look Out, Washington, There’s a New Brand In Town
This is an interesting article on the “brands” that function in our nation’s capital. It is worth a read.
Economy taking toll on newspaper industry
The economy is taking its toll on the newspaper industry and other media:
McClatchy reports 4Q loss on newspapers’ decline
News Corp. Cuts Profit Forecast After Quarterly Loss
News Corp’s $6.4bn loss reflects harsh advertising environment
Post and Courier newspaper announces 25 layoffs as advertising revenue declines
The newspaper industry is responding: US newspapers fight back
From the article: In a full-page advertisement in The New York Times, The Washington Post and other newspapers, a group called the “Newspaper Project” made the case that news on the printed page is not on the verge of extinction.
The PR Impact of the Michael Phelps photo
Olympic swimming champion Michael Phelps’ image has taken a hit after a photo of him appearing to smoke marijuana appeared in a British tabloid. Below are a couple of interesting articles on the public relations impact of the situation:
Marketing Expert Says Michael Phelps Needs a ‘Blog Strategy’
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Recent Posts
- Sharpening the Saw
- Pioneer Strategies celebrates nine years in business
- Follow-up: Public Relations Lessons from the LeBron James Media Spectacle
- Pioneer Strategies’ president addresses South Brunswick Islands Rotary Club, discusses Social Media 101
- A GEICO commercial that is both irritating and amusing
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