Media Relations — two more things NOT to do:
Media Relations — two more things NOT to do:
- Do not send a press release with a subject line full of typos. Such an e-mail came to the press address for one of the Web sites I manage today. The subject line began (typos replicated exactly as they appeared in the e-mail): “I am ivviting my hewest local newspapers to publicise…” (I have deleted the latter portion of the subject line to protect the identity of the sender). Needless to say, this did not help the sender’s credibility, especially given that I have never heard of them or their organization.
Media Relations: A Couple of Things NOT To Do
In addition to managing Pioneer Strategies, I also manage a couple of online publications. In that capacity I am on the receiving end of press releases — an experience which has been an eye opener. Based on that experience, last year I wrote a couple of blog entries outlining a few things NOT to do in terms of media relations and distributing press releases.
Today I will relay a couple of additional things not to do:
Quote: Marketing is about Education
“No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.”
- Robert G. Allen
Co-author of The One Minute Millionaire and Cracking the Millionaire Code with Mark Victor Hansen
Pioneering Quotes
“The key is not to prioritize what’s on your schedule, but to schedule your priorities.”
- Steven Covey
(Credit to my friend Bob Watral, who sent the above quote out to his list this morning.)
“There are no shortcuts to any place worth going.”
- Beverly Sills
Great Quote on Marketing
I found this quote on The Andrus Group’s Web site:
“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.”
- Philip Kotler
Pioneering Quotes – NCAA Championship Edition
“Talent wins games, but teamwork and intelligence win championships.”
- Michael Jordan
“Everybody on a championship team doesn’t get publicity, but everyone can say he’s a champion.”
- Magic Johnson
“Championships are won while the stands are still empty.”
- Unknown
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