Quote: Edward R. Murrow on Communication
“The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.”
- Edward R. Murrow
Classic McDonald’s McCafe Commercial
Press Releases: More things NOT to do
Recently, I have published a series of entries on things NOT to do when dealing with the media or distributing press releases. A couple of additional entries:
1. Do not write press releases in first person. A press release should read like a NEWS article, not a letter or marketing brochure. Do not say things like “we” or “us” in the body of the press release; save those for quotes attributed to an individual. For example: your press release should say “ABC company announced today…”, not “We announced today…”. Additionally, avoid saying “ABC company is pleased to announce….”; stick to “ABC Company announces…” or “ABC Company announced…”.
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