Press Releases: Details Matter
Those who know me know that I am involved in a variety of civic and political organizations. In one of those groups I am working to help the leaders learn how to write and distribute their own press releases. During this process I have been reminded of the importance of attention to detail when working in this area.
Marketing: The Power of the Internet
Today I spoke to the Lower Cape Fear DOVIA (Directors of Volunteers in Agencies) chapter on on Leveraging the Internet to Promote Your Organization. As with any group, some members of the audience were more Internet-savvy than others. Consequently, I felt it appropriate to share some statistics and concepts which underscore the increasing power and importance of the Internet.
Consider the following:
- According to a June 3 report from the U.S. Census Bureau, Internet use among American adults has tripled over the past ten years.
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- A GEICO commercial that is both irritating and amusing
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