Great Quote on Communication
“Think like a wise man but communicate in the language of the people.”
- William Butler Yeats
Clearing Up a Few Misconceptions
by Frank Williams
Over the years, I have heard numerous misconceptions about what public relations is and is not.
Some people with whom I have talked view public relations as merely “free publicity”; others characterize PR as “spin”. One person said PR was “just public speaking”, while others believe the public relations profession centers exclusively on dealing with the media.
Each of these statements represent a narrow – and inaccurate — view of a much broader profession. These statements focus on tactics — press releases, press conferences, public speaking, and the like.
Look Before You Leap
by Frank Williams
We’ve all heard the saying, “Look before you leap.” When I was young, the idea of looking before you leap was relayed to me in a very practical, literal way: my parents warned me not to dive into a lake, pond or creek without knowing what was below the surface. To make their point, they relayed stories of people who had been seriously injured by hitting logs, stumps or even the bottom when they dove into dark, unknown waters.
Food for Thought to Start the New Year
Some food for thought on this first business day of the first full week of 2010:
“Character is the ability to carry out a good resolution long after the excitement of the moment has passed.”
- Cavett Robert
“You can’t build a reputation on what you’re going to do.”
- Henry Ford
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Recent Posts
- Sharpening the Saw
- Pioneer Strategies celebrates nine years in business
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- Pioneer Strategies’ president addresses South Brunswick Islands Rotary Club, discusses Social Media 101
- A GEICO commercial that is both irritating and amusing
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