Three Key Points about Media Relations

by Frank Williams

Some situations I have encountered with clients over the past few days have reminded me of three key points about dealing with the media:

1.  Your press release may not be as newsworthy as you think. Everyone thinks their own story is the most newsworthy thing happening that day.  Okay, maybe that is a bit exaggerated — but the point is that your potential story may not be as interesting to a reporter as you expect it to be.  In fact, they may have received tips on multiple stories just like yours.  Media outlets — especially newspapers — are increasingly short-staffed, and they receive far more press releases and news tips than they can possibly cover.  If your story is not truly newsworthy, they may be hard pressed to cover it.

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February 10, 2010 · Filed Under Blog

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