A GEICO commercial that is both irritating and amusing
Pioneer Strategies’ president speaks at N.C. Alliance for Public Charter Schools’ conference
LELAND, N.C. – Frank Williams, president of Pioneer Strategies, Inc., facilitated a public relations workshop Monday at the N.C. Alliance for Public Charter Schools’ inaugural conference in Raleigh.
“Public charter schools are an important and underrated piece of our state’s education puzzle,” says Williams. “We are pleased to support the N.C. Alliance for Public Charter Schools’ inaugural conference by facilitating this workshop, which focused on communication tools and strategies to increase awareness and understanding of public charter schools in our state.”
Pioneer Strategies updates mission statement
We have updated our company mission statement. We believe our new mission statement more clearly communicates the essence of who we are and how we can benefit our clients.
Our new mission statement is: Pioneer Strategies partners with clients to plan and implement strategic communication campaigns to achieve their goals.
Our revised mission statement communicates several key things:
1. Partnership: We seek to be more than a mere service provider for our clients; we seek to be a true strategic partner.
2. Our emphasis on planning: We believe a solid strategic plan necessarily precedes an effective public relations campaign.
Cantwell: LeBron James calls the shots at ESPN
Si Cantwell of The Wilmington Star News posted this item on his blog today: LeBron James calls the shots at ESPN.
In the post Cantwell quotes Eric Deggans, a media critic at the St. Petersburg Times, as saying that the manner in which LeBron James announced his decision to leave Cleveland and play for the Miami Heat “heralds the next step in a growing problem for modern journalism.”
Cantwell’s post is worth a read for anyone who deals with the media on a frequent basis.
Public Relations lessons from the LeBron James media spectacle
by Frank Williams
Over the past couple of weeks the media has made much of NBA star LeBron James’ free agency and subsequent decision to leave the Cleveland Cavaliers and join the Miami Heat. When I look at this situation from the perspective of a public relations counselor, several things jump out at me.
First, let’s consider some background and context.
Pioneer Strategies’ president to present breakout session at NC Alliance for Public Charter Schools’ conference July 12
Frank Williams
Pioneer Strategies’ president, Frank Williams, will speak on public relations strategies and tools during a breakout session at the N.C. Alliance for Public Charter Schools’ inaugural conference on Monday, July 12 at the Sheraton Raleigh.
The breakout session begins at 10:30 a.m.
For more information on the conference, visit the Alliance’s website at www.nccharters.org.
The North Carolina Alliance for Public Charter Schools is a 501 (c) (3) nonprofit, non-partisan organization with a mission of advancing quality educational opportunities for all North Carolina children by supporting and expanding successful public charter schools.
Article: Social Media changing PR for good
From OfficialWire.com: While the basics of public relations remain the same, much of the methods involved in PR are also changing because of social media. The speed by which people can communicate through social networks is redefining PR.
The new social networks have bridged the gap between PR and social media and have made them complementary. Instead of PR vs. Social media, there is now PR through social media. Social media are becoming effective tools that companies can use to integrate various external communications of the company.
Article: Marketers learning how to use sites like Facebook, Twitter
The Detroit News: Social media networks are cluttered with corporate misfits that use Facebook and Twitter to bombard customers with ads.
But blanketing those sites with countless promotions just to reach the eyes of millions of users is the wrong approach, experts say. Companies large and small must focus on how they approach these sites and how they relate to potential customers, they contend.
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Recent Posts
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- Pioneer Strategies’ president addresses South Brunswick Islands Rotary Club, discusses Social Media 101
- A GEICO commercial that is both irritating and amusing
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