American Airlines launches targeted marketing campaigns

Thursday, September 14th, 2006

It is common knowledge that the airline industry has had its fair share of struggles since 9/11. Based on press releases issued today, it appears that American Airlines has begun a marketing offensive to bolster its business during what has been a tough time for its industry. According to the releases, the airline has launched targeted marketing campaigns in both New York and Chicago.

As with the Cisco campaign described in my earlier post, American Airlines’ campaign demonstrates the concept of utilizing a wide range of tools in a marketing effort. According to the release, the campaigns include:

- Television advertising

- Print advertising

- Direct mail

- Online advertisements

- Outdoor advertising on billboards and wallscapes (painted buildings)

- Advertising on train cars

- Print ads aimed at specific demographics

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