Sharpening the Saw

Wednesday, September 1st, 2010.

From Stephen Covey, author of The 7 Habits of Highly Effective People:

Suppose you were to come upon someone in the woods working feverishly to saw down a tree.

“What are you doing?” you ask.

“Can’t you see?” comes the impatient reply. “I’m sawing down this tree.”

“You look exhausted!” you exclaim. “How long have you been at it?”

“Over five hours,” he returns, “and I’m beat! This is hard work.”

“Well, why don’t you take a break for a few minutes and sharpen that saw?” you inquire. “I’m sure it would go a lot faster.”

Pioneer Strategies celebrates nine years in business

Tuesday, August 10th, 2010.

LELAND, N.C. – Pioneer Strategies celebrates nine years in business this month.  The firm was founded in August 2001 and officially incorporated in September 2001.

“Pioneer Strategies has continued to persevere and grow through several periods of economic uncertainty,” says Frank Williams, the firm’s founder and president.  “We look forward to continuing to provide businesses and other organizations with strategic communication counsel and services to help them achieve their goals in the years ahead.”

Follow-up: Public Relations Lessons from the LeBron James Media Spectacle

Tuesday, August 10th, 2010.

by Frank Williams

On July 9, I posted an article entitled “Public Relations Lessons from the LeBron James Media Spectacle.

I received several e-mails in response to that article.

One of the e-mails came from a friend I have known since college.  The subject line was “Are you kidding?”, and the e-mail said the following:  “LeBron did this publicity stunt for the Boys and Girls Clubs. He will not be hurt at all from this.  You should know better.”

Pioneer Strategies’ president addresses South Brunswick Islands Rotary Club, discusses Social Media 101

Monday, August 2nd, 2010.

OCEAN ISLE BEACH, N.C. – Frank Williams, a Brunswick County native and president of Pioneer Strategies, Inc., addressed the South Brunswick Island Rotary Club on Friday, July 23.

Williams, a charter member and president-elect of the Leland Area Rotary Club, discussed “Social Media 101.”

“Social media has become an increasingly important communication tool in the past few years,” said Williams.  “My talk covered several important facts about social media, some tips for using social media as a public relations tool, and a few social networking land mines people should avoid.”

PICTURED:  Frank Williams (right) with John Mohr, president of the South Brunswick Islands Rotary Club.

A GEICO commercial that is both irritating and amusing

Wednesday, July 14th, 2010.

Pioneer Strategies’ president speaks at N.C. Alliance for Public Charter Schools’ conference

Wednesday, July 14th, 2010.

LELAND, N.C. – Frank Williams, president of Pioneer Strategies, Inc., facilitated a public relations workshop Monday at the N.C. Alliance for Public Charter Schools’ inaugural conference in Raleigh.

“Public charter schools are an important and underrated piece of our state’s education puzzle,” says Williams.  “We are pleased to support the N.C. Alliance for Public Charter Schools’ inaugural conference by facilitating this workshop, which focused on communication tools and strategies to increase awareness and understanding of public charter schools in our state.”

Pioneer Strategies updates mission statement

Monday, July 12th, 2010.

We have updated our company mission statement.  We believe our new mission statement more clearly communicates the essence of who we are and how we can benefit our clients.

Our new mission statement is: Pioneer Strategies partners with clients to plan and implement strategic communication campaigns to achieve their goals.

Our revised mission statement communicates several key things:

1.  Partnership:  We seek to be more than a mere service provider for our clients; we seek to be a true strategic partner.

2.  Our emphasis on planning:  We believe a solid strategic plan necessarily precedes an effective public relations campaign.

Cantwell: LeBron James calls the shots at ESPN

Friday, July 9th, 2010.

Si Cantwell of The Wilmington Star News posted this item on his blog today:   LeBron James calls the shots at ESPN.

In the post Cantwell quotes Eric Deggans, a media critic at the St. Petersburg Times, as saying that the manner in which LeBron James announced his decision to leave Cleveland and play for the Miami Heat “heralds the next step in a growing problem for modern journalism.”

Cantwell’s post is worth a read for anyone who deals with the media on a frequent basis.

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