Media Relations

iStock_000005336321XSmallPioneer Strategies’ team has years of experience working with the media on behalf of our clients.  Our experience has taught us how to determine if a story is newsworthy.  We have spent years identifying and building relationships with key reporters and editors.  We know how to pitch your story or craft a news release or press statement that clearly communicates your message.

Media Relations Services

  • Media Relations Strategy
  • News Releases
  • News Conferences
  • Press Statements
  • Media Kits

The services listed above are most effective and will deliver the greatest value when implemented within the context of a comprehensive strategic communication plan.

“To assure that the event will attract media attention, it must have news value.”
- Robert Kendall, Public Relations Campaign Strategies:  Planning for Implementation (New York:  HarperCollins, Inc., 1992), 260.