Pioneer Strategies’ team has years of experience working with the media on behalf of our clients. Our experience has taught us how to determine if a story is newsworthy. We have spent years identifying and building relationships with key reporters and editors. We know how to pitch your story or craft a news release or press statement that clearly communicates your message.
Media Relations Services
- Media Relations Strategy
- News Releases
- News Conferences
- Press Statements
- Media Kits
The services listed above are most effective and will deliver the greatest value when implemented within the context of a comprehensive strategic communication plan.
“To assure that the event will attract media attention, it must have news value.”
- Robert Kendall, Public Relations Campaign Strategies: Planning for Implementation (New York: HarperCollins, Inc., 1992), 260.