Frank L. Williams

President & CEO

Frank’s passion for all things PR developed while he was serving as recruitment chair and public relations chair for the Delta Rho Chapter of Theta Chi Fraternity at N.C. State University. He started working with his first freelance public relations client, who also happened to be a fraternity brother, shortly after graduating from NCSU in 1993. He continued freelancing while working in a number of sales capacities and on several political campaigns before founding Pioneer Strategies in August 2001. A Brunswick County native, Frank lives in Leland with his wife, Lori. They attend Northside Church in Wilmington.

Favorite Quote

This is one of many: “The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will.” – Vince Lombardi

Professional Philosophy

The best way to grow your business is to grow yourself. Be intentional about learning something every day that helps you be more effective and efficient and better serve your clients and the community.

First Job

Busboy at the Sandpiper Seafood House in Leland.

First Leadership Role

Patrol Leader and then Senior Patrol Leader in Boy Scout Troop 265 in Leland.