Chick-fil-A’s drive-thru social media clinic

Last week, I decided to grab lunch at the Chick-fil-A drive-thru on Oleander Drive in Wilmington. When I arrived, I noticed that they were doing something I’ve seen them do a few times: Chick-fil-A team members were standing outside, personally greeting customers and taking orders.

I’ve always thought this was a nice touch, so on a whim I decided to take pictures and post them to Facebook and Twitter:

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As you can see from the above screenshot, the corporate @ChickfilA Twitter account responded almost immediately, responding to my tweet with the following message: “Our pleasure! Stop by and see us again soon, Frank!”  Again, a nice touch.

Whoever manages the Chick-fil-A Oleander Facebook page was just as quick on the draw, commenting on one of the photos in my post within two minutes and thanking me for visiting them. To put this into perspective, they responded before I even made it to the person who was standing outside to take my order!

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Additionally, the Chick-fil-A Oleander Twitter profile re-tweeted and liked my post within minutes.

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I was impressed by the rapid (almost instantaneous) response from both Chick-fil-A’s corporate and location-specific social media accounts. Much of this happened before I even ordered my meal, and all of it happened before I finished it.

This is a great example of how to use these tools to make a positive impression on clients and potential clients. If you’d like to find out how Pioneer Strategies can help you put social media to work for your business, drop us a line.

Frank L. Williams

Frank is the founder and president of Pioneer Strategies.