by Frank L. Williams At its heart, public relations is about building and maintaining relationships with key publics. Relationships that stand the test of time are rooted in trust. Trustworthiness and credibility are joined at the hip. Credibility can be defined as the quality of being trusted and believed in or the quality of being convincing or believable. If you lack credibility,…

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by Frank L. Williams A cornerstone can be defined as an important quality or feature on which a particular thing depends or is based. For a public relations program to be truly effective, it must be a strategic cornerstone that helps leaders guide an organization’s decision-making, not an afterthought that only receives sporadic attention when the…

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by Frank L. Williams Anyone who has ever managed a business or other organization has likely fallen victim to what has been described as the “tyranny of the urgent.” This term is used to describe situations in which leaders become so consumed putting out fires or responding to the next phone call, meeting, email or…

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by Frank L. Williams It has been said that “If you chase two rabbits, both will escape.” This is a lesson I’ve learned during my more than 15 years in business, although it can be difficult to apply. Sometimes it seems like I keep learning it over and over. This lesson is about knowing where to…

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by Frank L. Williams In last month’s article, I continued my series on Planning for Impact by discussing how to identify strategies to achieve your desired outcomes. As a refresher, planning for impact means that, instead of starting with desired outputs such as sending a certain number of press releases or posting a certain number of items on Facebook, you…

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by Frank L. Williams In last month’s article, I continued my series on Planning for Impact by discussing the importance of defining your desired outcomes. Planning for impact means that, instead of starting with desired outputs such as sending a certain number of press releases or posting a certain number of items on Facebook, you should begin…

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by Frank Williams In my most recent article, I discussed the importance of planning for impact.  By this I mean that instead of starting with desired outputs, such as sending a certain number of press releases or posting a certain number of items on Facebook, you should begin by discussing your desired outcomes.  Put another way,…

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by Frank Williams Over the years, I’ve heard clients and colleagues offer a number of reasons why they want to engage in a public relations or marketing communication campaign. When I ask about their goals, the responses often center on outputs like sending a certain number of press releases, posting a certain number of items…

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