NORTHWEST, N.C. – Pioneer Strategies, a public relations and marketing communication firm based in Leland, recently won an Honorable Mention MarCom Award in the Print Design – Logo category for the City of Northwest’s new city seal. Pioneer Strategies’ account executive, Zach Drennan, designed the seal, which previously won a Gold Hermes Creative Award in…

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by Frank L. Williams It’s safe to say that 2020 has not been the year we hoped or expected. This year has thrown a bevy of curveballs at us, with the biggest of them being COVID-19. I’ve spoken with some who are excited that 2020 will soon come to an end, while others are concerned…

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by Frank Williams During the course of my public relations training, I’ve studied a four-step process dubbed “RPIE.” The four steps are: R = Research P = Planning I = Implementation E = Evaluation. The research phase is intended to ensure that a client or organization builds its campaign based upon valid assumptions and informed…

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by Frank Williams I’ve worked with a wide range of clients over the course of my more than 20 years in the public relations profession. We’ve been able to help many businesses, non-profits and individuals accomplish their communication goals. In other cases, however, I felt like something was missing. I get excited when I know…

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by Frank Williams Technology is transforming the world of public relations and strategic communication, and many now view the press release as a relic of ages past. At the start of my public relations career over two decades ago, much of my work revolved around traditional media relations. These days, more and more of our…

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Pioneer Strategies has promoted Zach Drennan, a Scotland County native and graduate of the University of North Carolina Wilmington (UNCW), to account executive. Drennan joined the company as an account coordinator in June 2019. “It’s hard to believe Zach has already been with us for a year,” said Frank Williams, President of Pioneer Strategies. “Our…

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by Frank L. Williams In November 1993, five short months after I graduated from the N.C. State University Department of Communication, I wrote and distributed my first press release for a paying client. The client was my pledge brother at Theta Chi Fraternity, Montie Roland, who had recently started a safety consulting business. We took…

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SHALLOTTE, N.C. – Pioneer Strategies, a public relations and strategic communication firm based in Leland, recently launched a new website for the Brunswick County Association of REALTORS®. “Designing the Brunswick County Association of REALTORS®’ new website was a complex project with a lot of moving parts,” said Frank Williams, founder and president of Pioneer Strategies.…

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by Frank L. Williams During a crisis, people expect leaders to lead. Whether you are a business owner, association director, elected official or Rotary president, those under your leadership will look to you for direction and hope during a crisis. During the current COVID-19 pandemic, people are craving security and stability during a crisis that…

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