by Frank L. Williams Over the course of my career, I’ve seen far too many organizations allow a reactive mindset and slow response time to hamper their public relations efforts. One organization (we’ll call it Company One) was subjected to a barrage of criticism from other organizations that were affected by one of Company One’s…

Read More

by Frank L. Williams When I first entered the public relations profession shortly after college, we typically heard about two types of media: earned media and paid media. Thanks to technology-driven changes, social media and owned media have become increasingly prevalent communication tools in recent years. Paid media refers to tools such as traditional advertising…

Read More

by Frank L. Williams When I was a college student at N.C. State University in the early 1990s, communication professor after communication professor emphasized that writing was the most important skill for an aspiring public relations professional to develop. I was fortunate that writing had always been one of my strong suits, and I’ve worked…

Read More

by Frank L. Williams It’s safe to say that 2020 has not been the year we hoped or expected. This year has thrown a bevy of curveballs at us, with the biggest of them being COVID-19. I’ve spoken with some who are excited that 2020 will soon come to an end, while others are concerned…

Read More

by Frank Williams During the course of my public relations training, I’ve studied a four-step process dubbed “RPIE.” The four steps are: R = Research P = Planning I = Implementation E = Evaluation. The research phase is intended to ensure that a client or organization builds its campaign based upon valid assumptions and informed…

Read More

by Frank Williams I’ve worked with a wide range of clients over the course of my more than 20 years in the public relations profession. We’ve been able to help many businesses, non-profits and individuals accomplish their communication goals. In other cases, however, I felt like something was missing. I get excited when I know…

Read More

by Frank Williams Technology is transforming the world of public relations and strategic communication, and many now view the press release as a relic of ages past. At the start of my public relations career over two decades ago, much of my work revolved around traditional media relations. These days, more and more of our…

Read More

Pioneer Strategies has promoted Zach Drennan, a Scotland County native and graduate of the University of North Carolina Wilmington (UNCW), to account executive. Drennan joined the company as an account coordinator in June 2019. “It’s hard to believe Zach has already been with us for a year,” said Frank Williams, President of Pioneer Strategies. “Our…

Read More