by Frank L. Williams During a crisis, people expect leaders to lead. Whether you are a business owner, association director, elected official or Rotary president, those under your leadership will look to you for direction and hope during a crisis. During the current COVID-19 pandemic, people are craving security and stability during a crisis that…

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by Frank L. Williams How does a would-be computer programmer end up with a career in public relations? That would-be computer programmer is me. When I was a student at North Brunswick High School in Leland, I won several regional computer programming competitions and was one of a few students who was far ahead of…

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by Frank L. Williams A month ago we were starting to hear about Coronavirus, but I doubt if any of us could have imagined the impact the spread of COVID-19 has had on our communities, our nation, our world and, yes, our businesses. While all citizens are now navigating a different world than the one…

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by Frank L. Williams At its heart, public relations is about building and maintaining relationships with key publics. Relationships that stand the test of time are rooted in trust. Trustworthiness and credibility are joined at the hip. Credibility can be defined as the quality of being trusted and believed in or the quality of being convincing or believable. If you lack credibility,…

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by Frank L. Williams Over the years, I’ve run across more than a few people who think public relations is about nothing more than “spin” or “free publicity.” They are wrong. Stereotypes such as those dramatically oversimplify the public relations process. In 2011 and 2012, the Public Relations Society of America (PRSA) conducted a member-engagement process to…

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by Frank L. Williams In my last post, I touched on the importance of credibility. Credibility can be defined as the quality of being trusted and believed in or the quality of being convincing or believable. This column focuses on how a business’ reputation and credibility are interdependent and how they impact a business’ brand. If you are in business, there are (hopefully) a…

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by Frank Williams Public relations and communication professionals will tell you that establishing, building and maintaining credibility is one of the most frequently mentioned purposes of a public relations program. I’ve heard about the importance of credibility ever since my first public relations classes at N.C. State (longer ago than I want to admit). But…

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by Frank L. Williams A cornerstone can be defined as an important quality or feature on which a particular thing depends or is based. For a public relations program to be truly effective, it must be a strategic cornerstone that helps leaders guide an organization’s decision-making, not an afterthought that only receives sporadic attention when the…

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by Frank L. Williams Anyone who has ever managed a business or other organization has likely fallen victim to what has been described as the “tyranny of the urgent.” This term is used to describe situations in which leaders become so consumed putting out fires or responding to the next phone call, meeting, email or…

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