by Frank Williams I’ve worked with a wide range of clients over the course of my more than 20 years in the public relations profession. We’ve been able to help many businesses, non-profits and individuals accomplish their communication goals. In other cases, however, I felt like something was missing. I get excited when I know…

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by Frank Williams Technology is transforming the world of public relations and strategic communication, and many now view the press release as a relic of ages past. At the start of my public relations career over two decades ago, much of my work revolved around traditional media relations. These days, more and more of our…

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Pioneer Strategies has promoted Zach Drennan, a Scotland County native and graduate of the University of North Carolina Wilmington (UNCW), to account executive. Drennan joined the company as an account coordinator in June 2019. “It’s hard to believe Zach has already been with us for a year,” said Frank Williams, President of Pioneer Strategies. “Our…

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by Frank L. Williams In November 1993, five short months after I graduated from the N.C. State University Department of Communication, I wrote and distributed my first press release for a paying client. The client was my pledge brother at Theta Chi Fraternity, Montie Roland, who had recently started a safety consulting business. We took…

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SHALLOTTE, N.C. – Pioneer Strategies, a public relations and strategic communication firm based in Leland, recently launched a new website for the Brunswick County Association of REALTORS®. “Designing the Brunswick County Association of REALTORS®’ new website was a complex project with a lot of moving parts,” said Frank Williams, founder and president of Pioneer Strategies.…

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by Frank L. Williams During a crisis, people expect leaders to lead. Whether you are a business owner, association director, elected official or Rotary president, those under your leadership will look to you for direction and hope during a crisis. During the current COVID-19 pandemic, people are craving security and stability during a crisis that…

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by Frank L. Williams How does a would-be computer programmer end up with a career in public relations? That would-be computer programmer is me. When I was a student at North Brunswick High School in Leland, I won several regional computer programming competitions and was one of a few students who was far ahead of…

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by Frank L. Williams A month ago we were starting to hear about Coronavirus, but I doubt if any of us could have imagined the impact the spread of COVID-19 has had on our communities, our nation, our world and, yes, our businesses. While all citizens are now navigating a different world than the one…

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