by Frank L. Williams When I first entered the public relations profession shortly after college, we typically heard about two types of media: earned media and paid media. Thanks to technology-driven changes, social media and owned media have become increasingly prevalent communication tools in recent years. Paid media refers to tools such as traditional advertising…

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by Frank L. Williams When I was a college student at N.C. State University in the early 1990s, communication professor after communication professor emphasized that writing was the most important skill for an aspiring public relations professional to develop. I was fortunate that writing had always been one of my strong suits, and I’ve worked…

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by Frank L. Williams It’s safe to say that 2020 has not been the year we hoped or expected. This year has thrown a bevy of curveballs at us, with the biggest of them being COVID-19. I’ve spoken with some who are excited that 2020 will soon come to an end, while others are concerned…

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by Frank Williams During the course of my public relations training, I’ve studied a four-step process dubbed “RPIE.” The four steps are: R = Research P = Planning I = Implementation E = Evaluation. The research phase is intended to ensure that a client or organization builds its campaign based upon valid assumptions and informed…

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by Frank Williams I’ve worked with a wide range of clients over the course of my more than 20 years in the public relations profession. We’ve been able to help many businesses, non-profits and individuals accomplish their communication goals. In other cases, however, I felt like something was missing. I get excited when I know…

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by Frank Williams Technology is transforming the world of public relations and strategic communication, and many now view the press release as a relic of ages past. At the start of my public relations career over two decades ago, much of my work revolved around traditional media relations. These days, more and more of our…

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by Frank L. Williams In November 1993, five short months after I graduated from the N.C. State University Department of Communication, I wrote and distributed my first press release for a paying client. The client was my pledge brother at Theta Chi Fraternity, Montie Roland, who had recently started a safety consulting business. We took…

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Starting a new job in the PR field, while anticipating my college graduation, was an adventure in itself, so throwing a global pandemic into the mix really made things interesting. At the beginning of March, during the week of the last spring break of my college career, I started a new position as a Public…

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