Leadership
There is No PR Silver Bullet
by Frank L. Williams We live in a society that demands instant gratification, often seeking it where it simply does not exist. In The 7 Habits of Highly Effective People, Stephen Covey tells the story of a farmer whose goose laid a golden egg each day. The farmer got impatient and decided to speed up…
Read MoreWant Truly Strategic Communication? Seat Your Communicator at the Strategy Table!
by Frank L. Williams “Strategic” can be defined as relating to the identification of long-term or overall aims and interests and the means of achieving them. Another definition is carefully designed or planned to serve a particular purpose or advantage. In layman’s terms, being strategic means that your actions and decisions are focused on achieving…
Read MoreWilliams graduates from Leadership North Carolina’s 30th Class
Pioneer’s Frank Williams recently completed the 2022-23 class of Leadership North Carolina, the state’s premier leadership deployment program. Leadership North Carolina Class XXX is made up of top leaders from the government, business, nonprofit and education sectors. “I strongly believe leaders should continually strive to increase their knowledge and improve their skills,” said Williams. “I’m…
Read MoreWilliams leads “Becoming an Effective Spokesperson” training for REALTOR® Association
Pioneer Strategies’ president, Frank Williams, was the instructor at a March 31, 2023 training hosted by the Brunswick County Association of REALTORS® on becoming an effective spokesperson. The three-hour training covered a range of topics, including:
Read MoreWilliams interviewed by N.C. Institute of Political Leadership
Pioneer Strategies’ founder, Frank Williams, was interviewed by Brad Young, Executive Director of the N.C. Institute of Political Leadership (NCIOPL), on June 7, 2022. Williams, a Spring 1996 NCIOPL Fellow, discussed a recent article he authored entitled Get Out of Your Echo Chamber.
Read MoreGet Out of Your Echo Chamber
by Frank L. Williams Oxford Languages defines an “echo chamber” as “an environment in which a person encounters only beliefs or opinions that coincide with their own, so that their existing views are reinforced and alternative ideas are not considered.” Dictionary.com offers a similar definition: “an environment in which the same opinions are repeatedly voiced…
Read MoreWhat’s Your Communication “Why”?
by Frank Williams Over the years, I’ve heard clients make resolute statements like “We need to do more press releases,” “We need to get more media coverage,” “We need to attend this event,” or, more in recent years, “We need to do more on social media.” When I hear such a statement, my first question…
Read MoreDemonstrating Your Expertise
by Frank L. Williams We all prefer to do business with people who are knowledgeable in their fields. If you need a heart surgeon, you want one who has experience and a proven track record of successfully performing the type of surgery you require. If your car isn’t running properly, you want a mechanic who…
Read MoreDon’t Confuse Them with the Facts
by Frank L. Williams We’ve probably all heard the saying, “don’t confuse them with the facts.” When I Googled the phrase while writing this article, I found another article entitled “My Mind Is Made Up. Don’t Confuse Me with the Facts.” In his timeless classic, How to Win Friends and Influence People, Dale Carnegie said…
Read MorePaint Your Own Barn
by Frank L. Williams Over the course of my career, I’ve seen far too many organizations allow a reactive mindset and slow response time to hamper their public relations efforts. One organization (we’ll call it Company One) was subjected to a barrage of criticism from other organizations that were affected by one of Company One’s…
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