Pioneer Strategies wins Hermes Creative Award for Carolina Crab Brewing Company mascot logo

Pioneer Strategies recently won a Gold Hermes Creative Award in the Print Media – Logo Design category for the Carolina Crab Brewing Company’s mascot logo designed by Senior Account Executive Zach Drennan. “The Carolina Crab Brewing Company wanted to create a fun mascot to accompany its corporate logo. The logo needed to reflect its all-inclusive vision and leave a friendly, welcoming and…

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Beware a Design with No Plan

by Frank L. Williams In the early- to mid-2000s, I was approached by a soon-to-be entrepreneur who wanted a marketing communication plan for his new business. When we came to terms, he had already engaged a designer to create his website, but they had not yet started work. I advised this aspiring entrepreneur to hit…

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