News Media
Owned Media: Don’t Put All of Your Eggs in a Basket Controlled by Someone Else
by Frank L. Williams When I first entered the public relations profession shortly after college, we typically heard about two types of media: earned media and paid media. Thanks to technology-driven changes, social media and owned media have become increasingly prevalent communication tools in recent years. Paid media refers to tools such as traditional advertising…
Read MoreA Refresher in Media Relations
by Frank Williams Technology is transforming the world of public relations and strategic communication, and many now view the press release as a relic of ages past. At the start of my public relations career over two decades ago, much of my work revolved around traditional media relations. These days, more and more of our…
Read MoreSmall Business Survey Results: News Sources
This is the sixth installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked to identify all general sources from which they…
Read MoreThoughts from Raleigh PR Society’s Media Panel
One of the hats I wear is that of Vice President of the Raleigh Public Relations Society. Tuesday’s RPRS meeting featured a Media Panel comprised of Sharon Delaney, news anchor at NBC17 in Raleigh; Rob Christensen, top political reporter at The News & Observer; and Rick Smith, managing editor of WRAL LocalTechWire. The panel offered…
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