Media Relations
Williams leads “Becoming an Effective Spokesperson” training for REALTOR® Association
Pioneer Strategies’ president, Frank Williams, was the instructor at a March 31, 2023 training hosted by the Brunswick County Association of REALTORS® on becoming an effective spokesperson. The three-hour training covered a range of topics, including:
Read MoreA Refresher in Media Relations
by Frank Williams Technology is transforming the world of public relations and strategic communication, and many now view the press release as a relic of ages past. At the start of my public relations career over two decades ago, much of my work revolved around traditional media relations. These days, more and more of our…
Read MoreMy first professional news release (before email was a thing)
by Frank L. Williams In November 1993, five short months after I graduated from the N.C. State University Department of Communication, I wrote and distributed my first press release for a paying client. The client was my pledge brother at Theta Chi Fraternity, Montie Roland, who had recently started a safety consulting business. We took…
Read MoreThoughts from Raleigh PR Society’s Media Panel
One of the hats I wear is that of Vice President of the Raleigh Public Relations Society. Tuesday’s RPRS meeting featured a Media Panel comprised of Sharon Delaney, news anchor at NBC17 in Raleigh; Rob Christensen, top political reporter at The News & Observer; and Rick Smith, managing editor of WRAL LocalTechWire. The panel offered…
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