Don’t Confuse Them with the Facts

by Frank L. Williams We’ve probably all heard the saying, “don’t confuse them with the facts.” When I Googled the phrase while writing this article, I found another article entitled “My Mind Is Made Up. Don’t Confuse Me with the Facts.” In his timeless classic, How to Win Friends and Influence People, Dale Carnegie said…

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Paint Your Own Barn

by Frank L. Williams Over the course of my career, I’ve seen far too many organizations allow a reactive mindset and slow response time to hamper their public relations efforts. One organization (we’ll call it Company One) was subjected to a barrage of criticism from other organizations that were affected by one of Company One’s…

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Owned Media: Don’t Put All of Your Eggs in a Basket Controlled by Someone Else

by Frank L. Williams When I first entered the public relations profession shortly after college, we typically heard about two types of media: earned media and paid media. Thanks to technology-driven changes, social media and owned media have become increasingly prevalent communication tools in recent years. Paid media refers to tools such as traditional advertising…

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Is the Written Word Becoming a Lost Art?

by Frank L. Williams When I was a college student at N.C. State University in the early 1990s, communication professor after communication professor emphasized that writing was the most important skill for an aspiring public relations professional to develop. I was fortunate that writing had always been one of my strong suits, and I’ve worked…

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The “R” in RPIE

by Frank Williams During the course of my public relations training, I’ve studied a four-step process dubbed “RPIE.” The four steps are: R = Research P = Planning I = Implementation E = Evaluation. The research phase is intended to ensure that a client or organization builds its campaign based upon valid assumptions and informed…

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How to Be a Good Client

by Frank Williams I’ve worked with a wide range of clients over the course of my more than 20 years in the public relations profession. We’ve been able to help many businesses, non-profits and individuals accomplish their communication goals. In other cases, however, I felt like something was missing. I get excited when I know…

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My first professional news release (before email was a thing)

by Frank L. Williams In November 1993, five short months after I graduated from the N.C. State University Department of Communication, I wrote and distributed my first press release for a paying client. The client was my pledge brother at Theta Chi Fraternity, Montie Roland, who had recently started a safety consulting business. We took…

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My first year in the Public Relations profession

It was June 24, 2019 — my first day coming to work for Pioneer Strategies. Right away I was introduced to my office, complete with a spacious desk, business cards and the most essential tools of the trade: a computer and phone. It’s hard to believe that was almost a year ago! Starting off, I…

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Build Your Reputation Before You Need It

by Frank L. Williams At its heart, public relations is about building and maintaining relationships with key publics. Relationships that stand the test of time are rooted in trust. Trustworthiness and credibility are joined at the hip. Credibility can be defined as the quality of being trusted and believed in or the quality of being convincing or believable. If you lack credibility,…

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