A Plan on a Shelf
by Frank L. Williams Does your business, association or non-profit organization have a well-thought-out strategic plan, communication strategy, or crisis communication plan sitting on a shelf collecting dust? Over the years I’ve been involved with organizations and worked with clients who fell into this trap. In some cases, they invested countless hours developing a well-thought-out…Read More
Does Your Organization Suffer from “Irrelevant Great Idea Syndrome”?
by Frank L. Williams In addition to my businesses, I’ve been involved with a wide range of civic, professional, political and other organizations over the years. Nearly every one of those organizations has been afflicted with what I call “Irrelevant Great Idea Syndrome” at some point. This affliction arises when a member of the organization…Read More
Beware a Design with No Plan
by Frank L. Williams In the early- to mid-2000s, I was approached by a soon-to-be entrepreneur who wanted a marketing communication plan for his new business. When we came to terms, he had already engaged a designer to create his website, but they had not yet started work. I advised this aspiring entrepreneur to hit…Read More
What’s Your Communication “Why”?
by Frank Williams Over the years, I’ve heard clients make resolute statements like “We need to do more press releases,” “We need to get more media coverage,” “We need to attend this event,” or, more in recent years, “We need to do more on social media.” When I hear such a statement, my first question…Read More
What Comes First: the Pie, or the Slice?
by Frank Williams The idea that your communication activities should be driven by a well-thought-out strategy designed to help achieve your overall business goals is a core underpinning of our philosophy at Pioneer Strategies. Every communication activity should move you closer to your vision and goals. With this philosophy as a guiding principle, we work…Read More
Webinar: Leadership and Communication in a Crisis
Build Your Reputation Before You Need It
by Frank L. Williams At its heart, public relations is about building and maintaining relationships with key publics. Relationships that stand the test of time are rooted in trust. Trustworthiness and credibility are joined at the hip. Credibility can be defined as the quality of being trusted and believed in or the quality of being convincing or believable. If you lack credibility,…Read More
PR: It’s About Relationships, Not “Spin” or “Free Publicity”
by Frank L. Williams Over the years, I’ve run across more than a few people who think public relations is about nothing more than “spin” or “free publicity.” They are wrong. Stereotypes such as those dramatically oversimplify the public relations process. In 2011 and 2012, the Public Relations Society of America (PRSA) conducted a member-engagement process to…Read More
Cornerstone or Afterthought?
by Frank L. Williams A cornerstone can be defined as an important quality or feature on which a particular thing depends or is based. For a public relations program to be truly effective, it must be a strategic cornerstone that helps leaders guide an organization’s decision-making, not an afterthought that only receives sporadic attention when the…Read More
Get Out of The Weeds and Resist the Tyranny of the Urgent
by Frank L. Williams Anyone who has ever managed a business or other organization has likely fallen victim to what has been described as the “tyranny of the urgent.” This term is used to describe situations in which leaders become so consumed putting out fires or responding to the next phone call, meeting, email or…Read More