Beware a Design with No Plan

by Frank L. Williams In the early- to mid-2000s, I was approached by a soon-to-be entrepreneur who wanted a marketing communication plan for his new business. When we came to terms, he had already engaged a designer to create his website, but they had not yet started work. I advised this aspiring entrepreneur to hit…

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What’s Your Communication “Why”?

by Frank Williams Over the years, I’ve heard clients make resolute statements like “We need to do more press releases,” “We need to get more media coverage,” “We need to attend this event,” or, more in recent years, “We need to do more on social media.” When I hear such a statement, my first question…

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What Comes First: the Pie, or the Slice?

by Frank Williams The idea that your communication activities should be driven by a well-thought-out strategy designed to help achieve your overall business goals is a core underpinning of our philosophy at Pioneer Strategies. Every communication activity should move you closer to your vision and goals. With this philosophy as a guiding principle, we work…

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Build Your Reputation Before You Need It

by Frank L. Williams At its heart, public relations is about building and maintaining relationships with key publics. Relationships that stand the test of time are rooted in trust. Trustworthiness and credibility are joined at the hip. Credibility can be defined as the quality of being trusted and believed in or the quality of being convincing or believable. If you lack credibility,…

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PR: It’s About Relationships, Not “Spin” or “Free Publicity”

by Frank L. Williams Over the years, I’ve run across more than a few people who think public relations is about nothing more than “spin” or “free publicity.” They are wrong. Stereotypes such as those dramatically oversimplify the public relations process. In 2011 and 2012, the Public Relations Society of America (PRSA) conducted a member-engagement process to…

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Cornerstone or Afterthought?

by Frank L. Williams A cornerstone can be defined as an important quality or feature on which a particular thing depends or is based. For a public relations program to be truly effective, it must be a strategic cornerstone that helps leaders guide an organization’s decision-making, not an afterthought that only receives sporadic attention when the…

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Get Out of The Weeds and Resist the Tyranny of the Urgent

by Frank L. Williams Anyone who has ever managed a business or other organization has likely fallen victim to what has been described as the “tyranny of the urgent.” This term is used to describe situations in which leaders become so consumed putting out fires or responding to the next phone call, meeting, email or…

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Will You Realize Your Vision in 2017?

by Frank L. Williams At its heart, leadership is about two things: vision and influence. As a leader, you are charged with leveraging your influence to rally your team around a positive vision for your organization’s future.  First, let’s discuss influence. Influence is not about your position or title. It’s not about where you sit…

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