Strategy
Cornerstone or Afterthought?
by Frank L. Williams A cornerstone can be defined as an important quality or feature on which a particular thing depends or is based. For a public relations program to be truly effective, it must be a strategic cornerstone that helps leaders guide an organization’s decision-making, not an afterthought that only receives sporadic attention when the…
Read MoreGet Out of The Weeds and Resist the Tyranny of the Urgent
by Frank L. Williams Anyone who has ever managed a business or other organization has likely fallen victim to what has been described as the “tyranny of the urgent.” This term is used to describe situations in which leaders become so consumed putting out fires or responding to the next phone call, meeting, email or…
Read MoreThings to Consider As You Evaluate Your Marketing Communication Program
by Frank L. Williams Click here to view this as a printer-friendly PDF. This Tuesday I was the featured 10-minute speaker at the Southport-Oak Island Chamber of Commerce’s afternoon business connections event. My topic was things to consider as you evaluate your marketing communication program. Below is a brief outline of the topics I touched…
Read MoreWill You Realize Your Vision in 2017?
by Frank L. Williams At its heart, leadership is about two things: vision and influence. As a leader, you are charged with leveraging your influence to rally your team around a positive vision for your organization’s future. First, let’s discuss influence. Influence is not about your position or title. It’s not about where you sit…
Read MorePlanning for PR Impact: The Right Tools for Your Strategy
by Frank L. Williams In last month’s article, I continued my series on Planning for Impact by discussing how to identify strategies to achieve your desired outcomes. As a refresher, planning for impact means that, instead of starting with desired outputs such as sending a certain number of press releases or posting a certain number…
Read MorePlanning for PR Impact: Identifying Strategies
by Frank L. Williams In last month’s article, I continued my series on Planning for Impact by discussing the importance of defining your desired outcomes. Planning for impact means that, instead of starting with desired outputs such as sending a certain number of press releases or posting a certain number of items on Facebook, you should begin…
Read MorePlanning for PR Impact: Defining Your Desired Outcomes
by Frank Williams In my most recent article, I discussed the importance of planning for impact. By this I mean that instead of starting with desired outputs, such as sending a certain number of press releases or posting a certain number of items on Facebook, you should begin by discussing your desired outcomes. Put another way,…
Read MorePlanning for Impact
by Frank Williams Over the years, I’ve heard clients and colleagues offer a number of reasons why they want to engage in a public relations or marketing communication campaign. When I ask about their goals, the responses often center on outputs like sending a certain number of press releases, posting a certain number of items…
Read MoreWhat is your Focus?
by Frank L. Williams It has been said that ‘if you chase two rabbits, both will escape.” Like many of you, my inner entrepreneur naturally wants to test out any new idea or seemingly good business opportunity that comes along. This could apply to taking on a potential project that is out of our wheelhouse…
Read MorePublic Relations: A Strategic Cornerstone, Not an Afterthought
by Frank L. Williams In last month’s column I focused on the fact that public relations should be a leadership function within an organization. The prior month’s column sought to dispel a few misconceptions about PR. Today’s column will further connect the dots between those two issues by touching on a common misconception many organizational…
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