Strategy

by Frank L. Williams My previous column, entitled A Few Misconceptions About Public Relations, ended with the following statement: “Effective public relations does not begin with tactics like writing a press release or a speech; it is a strategic function that begins in the boardroom, where organizational strategies are developed and leadership decisions are made.”…

by Frank L. Williams Over the years, I have heard numerous misconceptions about what public relations is and is not. Some people with whom I have talked view public relations as merely “free publicity;” others characterize PR as “spin.”  One person said PR was “just public speaking,” while others believe the public relations profession centers…