Owned Media: Don’t Put All of Your Eggs in a Basket Controlled by Someone Else

by Frank L. Williams When I first entered the public relations profession shortly after college, we typically heard about two types of media: earned media and paid media. Thanks to technology-driven changes, social media and owned media have become increasingly prevalent communication tools in recent years. Paid media refers to tools such as traditional advertising…

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Pioneer Strategies team members earn Facebook marketing certifications

Four Pioneer Strategies team members have earned certifications as Facebook Certified Creative Strategy Professionals in the past two months: Frank Williams, President Zach Drennan, Account Executive Nick Locke, Social Media Specialist Emma Ericksen, Public Relations Assistant Blueprint Certification is Facebook’s credentialing program for digital advertising professionals who demonstrate foundational knowledge and best practices in Facebook…

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Chick-fil-A’s drive-thru social media clinic

Last week, I decided to grab lunch at the Chick-fil-A drive-thru on Oleander Drive in Wilmington. When I arrived, I noticed that they were doing something I’ve seen them do a few times: Chick-fil-A team members were standing outside, personally greeting customers and taking orders. I’ve always thought this was a nice touch, so on…

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Small Business Survey Results: Social Media

This is the seventh installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked to identify all social networking sites they use…

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