by Frank L. Williams In my last post, I touched on the importance of credibility. Credibility can be defined as the quality of being trusted and believed in or the quality of being convincing or believable. This column focuses on how a business’ reputation and credibility are interdependent and how they impact a business’ brand. If you are in business, there are (hopefully) a…

Read More

by Frank Williams Public relations and communication professionals will tell you that establishing, building and maintaining credibility is one of the most frequently mentioned purposes of a public relations program. I’ve heard about the importance of credibility ever since my first public relations classes at N.C. State (longer ago than I want to admit). But…

Read More

by Frank L. Williams A cornerstone can be defined as an important quality or feature on which a particular thing depends or is based. For a public relations program to be truly effective, it must be a strategic cornerstone that helps leaders guide an organization’s decision-making, not an afterthought that only receives sporadic attention when the…

Read More

by Frank L. Williams Anyone who has ever managed a business or other organization has likely fallen victim to what has been described as the “tyranny of the urgent.” This term is used to describe situations in which leaders become so consumed putting out fires or responding to the next phone call, meeting, email or…

Read More

by Frank L. Williams It has been said that “If you chase two rabbits, both will escape.” This is a lesson I’ve learned during my more than 15 years in business, although it can be difficult to apply. Sometimes it seems like I keep learning it over and over. This lesson is about knowing where to…

Read More

by Frank L. Williams At its heart, leadership is about two things: vision and influence. As a leader, you are charged with leveraging your influence to rally your team around a positive vision for your organization’s future.  First, let’s discuss influence. Influence is not about your position or title. It’s not about where you sit…

Read More

Yesterday, we held a ribbon-cutting to celebrate 15 years in business. It’s hard for me to believe that much time has passed since I started Pioneer Strategies. On the one hand, it seems like it was yesterday. On the other hand, it’s almost like I don’t remember ever doing anything else.  Our first client in…

Read More

by Frank L. Williams In last month’s article, I continued my series on Planning for Impact by discussing how to identify strategies to achieve your desired outcomes. As a refresher, planning for impact means that, instead of starting with desired outputs such as sending a certain number of press releases or posting a certain number of items on Facebook, you…

Read More