Effective Networking Begins With a Strategy

by Frank L. Williams Many of my friends consider me to be a prolific networker. While I do feel I’ve developed a strong network of professional relationships over the years, it was not always so. When I was in my late 20s, I was hired for a sales job because the sales manager – who…

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Demonstrating Your Expertise

by Frank L. Williams We all prefer to do business with people who are knowledgeable in their fields. If you need a heart surgeon, you want one who has experience and a proven track record of successfully performing the type of surgery you require. If your car isn’t running properly, you want a mechanic who…

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Zach Drennan joins North Brunswick Chamber of Commerce Board of Directors

Account Executive Zach Drennan recently joined the North Brunswick Chamber of Commerce’s board of directors. The North Brunswick Chamber of Commerce is a group of professional, energetic, forward-thinking individuals; community leaders who are willing to volunteer their time and work together to encourage growth and economic progress in Brunswick County. In addition, chamber members help…

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Lessons Learned from 20 Years in Business

by Frank L. Williams I have a hard time believing that Pioneer Strategies is celebrating 20 years in business this August. On the one hand, it seems like I just started the firm, but on the other hand, it’s hard for me to remember doing anything else. Anyone who has been in business for more…

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Pioneer Strategies celebrating 20 years in business

LELAND, N.C. – Pioneer Strategies, a public relations and marketing communication firm based in Leland, is celebrating 20 years in business this August. Brunswick County native Frank Williams founded the firm in August 2001 while living in Raleigh, and the firm was incorporated on September 11, 2001. Williams, a 1988 graduate of North Brunswick High…

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Don’t Confuse Them with the Facts

by Frank L. Williams We’ve probably all heard the saying, “don’t confuse them with the facts.” When I Googled the phrase while writing this article, I found another article entitled “My Mind Is Made Up. Don’t Confuse Me with the Facts.” In his timeless classic, How to Win Friends and Influence People, Dale Carnegie said…

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Paint Your Own Barn

by Frank L. Williams Over the course of my career, I’ve seen far too many organizations allow a reactive mindset and slow response time to hamper their public relations efforts. One organization (we’ll call it Company One) was subjected to a barrage of criticism from other organizations that were affected by one of Company One’s…

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Owned Media: Don’t Put All of Your Eggs in a Basket Controlled by Someone Else

by Frank L. Williams When I first entered the public relations profession shortly after college, we typically heard about two types of media: earned media and paid media. Thanks to technology-driven changes, social media and owned media have become increasingly prevalent communication tools in recent years. Paid media refers to tools such as traditional advertising…

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Is the Written Word Becoming a Lost Art?

by Frank L. Williams When I was a college student at N.C. State University in the early 1990s, communication professor after communication professor emphasized that writing was the most important skill for an aspiring public relations professional to develop. I was fortunate that writing had always been one of my strong suits, and I’ve worked…

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