Posts by Frank L. Williams
Lessons Learned from 20 Years in Business
by Frank L. Williams I have a hard time believing that Pioneer Strategies is celebrating 20 years in business this August. On the one hand, it seems like I just started the firm, but on the other hand, it’s hard for me to remember doing anything else. Anyone who has been in business for more…
Read MorePioneer Strategies celebrating 20 years in business
LELAND, N.C. – Pioneer Strategies, a public relations and marketing communication firm based in Leland, is celebrating 20 years in business this August. Brunswick County native Frank Williams founded the firm in August 2001 while living in Raleigh, and the firm was incorporated on September 11, 2001. Williams, a 1988 graduate of North Brunswick High…
Read MoreDon’t Confuse Them with the Facts
by Frank L. Williams We’ve probably all heard the saying, “don’t confuse them with the facts.” When I Googled the phrase while writing this article, I found another article entitled “My Mind Is Made Up. Don’t Confuse Me with the Facts.” In his timeless classic, How to Win Friends and Influence People, Dale Carnegie said…
Read MorePaint Your Own Barn
by Frank L. Williams Over the course of my career, I’ve seen far too many organizations allow a reactive mindset and slow response time to hamper their public relations efforts. One organization (we’ll call it Company One) was subjected to a barrage of criticism from other organizations that were affected by one of Company One’s…
Read MoreHow Changes in Purchasing Decisions Could Affect Your Business
by Frank L. Williams Yesterday I was a last-minute speaker for a business group, filling in for a planned speaker who was under the weather. I had to put on my thinking cap and come up with an interesting topic with little time to spare. Given that we are now at the one-year anniversary of…
Read MoreOwned Media: Don’t Put All of Your Eggs in a Basket Controlled by Someone Else
by Frank L. Williams When I first entered the public relations profession shortly after college, we typically heard about two types of media: earned media and paid media. Thanks to technology-driven changes, social media and owned media have become increasingly prevalent communication tools in recent years. Paid media refers to tools such as traditional advertising…
Read MoreIs the Written Word Becoming a Lost Art?
by Frank L. Williams When I was a college student at N.C. State University in the early 1990s, communication professor after communication professor emphasized that writing was the most important skill for an aspiring public relations professional to develop. I was fortunate that writing had always been one of my strong suits, and I’ve worked…
Read More2021 is Coming, and Not Soon Enough!
by Frank L. Williams It’s safe to say that 2020 has not been the year we hoped or expected. This year has thrown a bevy of curveballs at us, with the biggest of them being COVID-19. I’ve spoken with some who are excited that 2020 will soon come to an end, while others are concerned…
Read MoreThe “R” in RPIE
by Frank Williams During the course of my public relations training, I’ve studied a four-step process dubbed “RPIE.” The four steps are: R = Research P = Planning I = Implementation E = Evaluation. The research phase is intended to ensure that a client or organization builds its campaign based upon valid assumptions and informed…
Read MoreHow to Be a Good Client
by Frank Williams I’ve worked with a wide range of clients over the course of my more than 20 years in the public relations profession. We’ve been able to help many businesses, non-profits and individuals accomplish their communication goals. In other cases, however, I felt like something was missing. I get excited when I know…
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