Pioneer Specialties, Pioneer Strategies hold ribbon-cutting at new office

LELAND, N.C. (Feb. 25, 2019) – Pioneer Strategies and Pioneer Specialties held a ribbon-cutting at their new shared office in Leland on Thursday, Feb. 21. Brunswick County residents Frank & Lori Williams recently launched Pioneer Specialties, LLC, a promotional products and advertising specialties company based in Leland. Frank Williams has owned and operated Pioneer Strategies, a public relations agency, since 2001.

“We are thankful for everyone who attended our ribbon-cutting and helped us open our new office and celebrate the launch of Pioneer Specialties,” said Frank Williams. “We are grateful for the support of the North Brunswick Chamber of Commerce, Southport-Oak Island Chamber of Commerce and Brunswick County Chamber of Commerce. The event would not have been a success without their efforts.”

About Lori Williams

Lori Williams has over 20 years of sales and business development experience in southeastern North Carolina, focused primarily in the banking, mortgage and financial services industries. Throughout her career, Lori has earned a reputation for going the extra mile to help her clients accomplish their goals. Her outstanding performance earned sales awards at both First Citizens Bank and Wachovia Bank. Lori is a member of the Leland Area Rotary Club. She earned degrees in business administration and marketing from UNC Charlotte.

About Frank Williams

A Brunswick County native, Frank Williams has over 25 years of public relations and marketing communication experience. Frank formed Pioneer Strategies, a public relations agency that is co-located with Pioneer Specialties, in 2001. He is actively involved in civic and political affairs and has served on a variety of civic, professional, governmental and political boards. Frank is also a self-published author of two novels. Frank earned a bachelor’s degree in communication from North Carolina State University.

About Pioneer Specialties

Pioneer Specialties, LLC provides high quality promotional products and responsive, personal service to businesses, associations, local governments and other organizations in southeastern North Carolina and beyond. The company is based in the fast-growing town of Leland, just minutes from downtown Wilmington in northern Brunswick County, N.C. For more information, visit

About Pioneer Strategies

Founded in 2001, Pioneer Strategies is a public relations and strategic communication based in Brunswick County, N.C. The firm’s services and expertise include strategic communication planning, public relations counsel, media relations, website development and hosting, social media management, branding, direct mail, copywriting and speechwriting. The agency’s work has been recognized by both the Sir Walter Raleigh Awards for Excellence in Communication and the MarCom Creative Awards. The firm has served clients throughout North Carolina and as far away as Montana. For more information, visit

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