Pioneer Strategies’ founder co-launches new promotional products company, Pioneer Specialties

LELAND, N.C. – Frank & Lori Williams have launched Pioneer Specialties, LLC, a promotional products and advertising specialties company based in Leland. Lori Williams serves as Director of Client Services and Frank Williams serves as Director of Operations and Marketing.

“We are excited about the opportunity help businesses throughout the Cape Fear region put their brand in their customers’ hands,” said Lori Williams.

About Lori Williams

Lori Williams has over 20 years of sales and business development experience in southeastern North Carolina, focused primarily in the banking, mortgage and financial services industries. Throughout her career, Lori has earned a reputation for going the extra mile to help her clients accomplish their goals. Her outstanding performance earned sales awards at both First Citizens Bank and Wachovia Bank. Lori is a member of the Leland Area Rotary Club. She earned degrees in business administration and marketing from UNC Charlotte.

About Frank Williams

A Brunswick County native, Frank Williams has over 25 years of public relations and marketing communication experience. Frank formed Pioneer Strategies, a public relations agency that is co-located with Pioneer Specialties, in 2001. He is actively involved in civic and political affairs and has served on a variety of civic, professional, governmental and political boards. Frank is also a self-published author of two novels. Frank earned a bachelor’s degree in communication from North Carolina State University.

About Pioneer Specialties

Pioneer Specialties, LLC provides high quality promotional products and responsive, personal service to businesses, associations, local governments and other organizations in southeastern North Carolina and beyond. The company is based in the fast-growing town of Leland, just minutes from downtown Wilmington in northern Brunswick County, N.C. For more information, visit

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